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Ten Ways to Create Shareholder Value (part 3).

by Alfred Rappaport.

Principle 8.

Reward middle managers and frontline employees for delivering superior performance on the key value drivers that they influence directly.
Although sales growth, operating margins, and capital expenditures are useful financial indicators for tracking operating-unit SVA, they are too broad to provide much day-to-day guidance for middle managers and frontline employees, who need to know what specific actions they should take to increase SVA. For more specific measures, companies can develop leading indicators of value, which are quantifiable, easily communicated current accomplishments that frontline employees can influence directly and that significantly affect the long-term value of the business in a positive way. Examples might include time to market for new product launches, employee turnover rate, customer retention rate, and the timely opening of new stores or manufacturing facilities.

My own experience suggests that most businesses can focus on three to five leading indicators and capture an important part of their long-term value-creation potential. The process of identifying leading indicators can be challenging, but improving leading-indicator performance is the foundation for achieving superior SVA, which in turn serves to increase long-term shareholder returns.

Principle 9.

Require senior executives to bear the risks of ownership just as shareholders do.
For the most part, option grants have not successfully aligned the long-term interests of senior executives and shareholders because the former routinely cash out vested options. The ability to sell shares early may in fact motivate them to focus on near-term earnings results rather than on long-term value in order to boost the current stock price.

To better align these interests, many companies have adopted stock ownership guidelines for senior management. Minimum ownership is usually expressed as a multiple of base salary, which is then converted to a specified number of shares. For example, eBay’s guidelines require the CEO to own stock in the company equivalent to five times annual base salary. For other executives, the corresponding number is three times salary. Top managers are further required to retain a percentage of shares resulting from the exercise of stock options until they amass the stipulated number of shares.
But in most cases, stock ownership plans fail to expose executives to the same levels of risk that shareholders bear. One reason is that some companies forgive stock purchase loans when shares underperform, claiming that the arrangement no longer provides an incentive for top management. Such companies, just as those that reprice options, risk institutionalizing a pay delivery system that subverts the spirit and objectives of the incentive compensation program. Another reason is that outright grants of restricted stock, which are essentially options with an exercise price of $0, typically count as shares toward satisfaction of minimum ownership levels. Stock grants motivate key executives to stay with the company until the restrictions lapse, typically within three or four years, and they can cash in their shares. These grants create a strong incentive for CEOs and other top managers to play it safe, protect existing value, and avoid getting fired. Not surprisingly, restricted stock plans are commonly referred to as “pay for pulse,” rather than pay for performance.

In an effort to deflect the criticism that restricted stock plans are a giveaway, many companies offer performance shares that require not only that the executive remain on the payroll but also that the company achieve predetermined performance goals tied to EPS growth, revenue targets, or return-on-capital-employed thresholds. While performance shares do demand performance, it’s generally not the right kind of performance for delivering long-term value because the metrics are usually not closely linked to value.

Companies need to balance the benefits of requiring senior executives to hold continuing ownership stakes and the resulting restrictions on their liquidity and diversification.

Companies seeking to better align the interests of executives and shareholders need to find a proper balance between the benefits of requiring senior executives to have meaningful and continuing ownership stakes and the resulting restrictions on their liquidity and diversification. Without equity-based incentives, executives may become excessively risk averse to avoid failure and possible dismissal. If they own too much equity, however, they may also eschew risk to preserve the value of their largely undiversified portfolios. Extending the period before executives can unload shares from the exercise of options and not counting restricted stock grants as shares toward minimum ownership levels would certainly help equalize executives’ and shareholders’ risks.

Principle 10.

Provide investors with value-relevant information.
The final principle governs investor communications, such as a company’s financial reports. Better disclosure not only offers an antidote to short-term earnings obsession but also serves to lessen investor uncertainty and so potentially reduce the cost of capital and increase the share price.

One way to do this, as described in my article “The Economics of Short-Term Performance Obsession” in the May–June 2005 issue of Financial Analysts Journal, is to prepare a corporate performance statement. (See the exhibit “The Corporate Performance Statement” for a template.) This statement:

separates out cash flows and accruals, providing a historical baseline for estimating a company’s cash flow prospects and enabling analysts to evaluate how reasonable accrual estimates are;
classifies accruals with long cash-conversion cycles into medium and high levels of uncertainty;
provides a range and the most likely estimate for each accrual rather than traditional single-point estimates that ignore the wide variability of possible outcomes;
excludes arbitrary, value-irrelevant accruals, such as depreciation and amortization; and
details assumptions and risks for each line item while presenting key performance indicators that drive the company’s value.

Could such specific disclosure prove too costly? The reality is that executives in well-managed companies already use the type of information contained in a corporate performance statement. Indeed, the absence of such information should cause shareholders to question whether management has a comprehensive grasp of the business and whether the board is properly exercising its oversight responsibility. In the present unforgiving climate for accounting shenanigans, value-driven companies have an unprecedented opportunity to create value simply by improving the form and content of corporate reports.

The Rewards—and the Risks.
The crucial question, of course, is whether following these ten principles serves the long-term interests of shareholders. For most companies, the answer is a resounding yes. Just eliminating the practice of delaying or forgoing value-creating investments to meet quarterly earnings targets can make a significant difference. Further, exiting the earnings-management game of accelerating revenues into the current period and deferring expenses to future periods reduces the risk that, over time, a company will be unable to meet market expectations and trigger a meltdown in its stock. But the real payoff comes in the difference that a true shareholder-value orientation makes to a company’s long-term growth strategy.

For most organizations, value-creating growth is the strategic challenge, and to succeed, companies must be good at developing new, potentially disruptive businesses. Here’s why. The bulk of the typical company’s share price reflects expectations for the growth of current businesses. If companies meet those expectations, shareholders will earn only a normal return. But to deliver superior long-term returns—that is, to grow the share price faster than competitors’ share prices—management must either repeatedly exceed market expectations for its current businesses or develop new value-creating businesses. It’s almost impossible to repeatedly beat expectations for current businesses, because if you do, investors simply raise the bar. So the only reasonable way to deliver superior long-term returns is to focus on new business opportunities. (Of course, if a company’s stock price already reflects expectations with regard to new businesses—which it may do if management has a track record of delivering such value-creating growth—then the task of generating superior returns becomes daunting; it’s all managers can do to meet the expectations that exist.)

Value-creating growth is the strategic challenge, and to succeed, companies must be good at developing new, potentially disruptive businesses.

Companies focused on short-term performance measures are doomed to fail in delivering on a value-creating growth strategy because they are forced to concentrate on existing businesses rather than on developing new ones for the longer term. When managers spend too much time on core businesses, they end up with no new opportunities in the pipeline. And when they get into trouble—as they inevitably do—they have little choice but to try to pull a rabbit out of the hat. The dynamic of this failure has been very accurately described by Clay Christensen and Michael Raynor in their book The Innovator’s Solution: Creating and Sustaining Successful Growth (Harvard Business School Press, 2003). With a little adaptation, it plays out like this:

Despite a slowdown in growth and margin erosion in the company’s maturing core business, management continues to focus on developing it at the expense of launching new growth businesses.
Eventually, investments in the core can no longer produce the growth that investors expect, and the stock price takes a hit.
To revitalize the stock price, management announces a targeted growth rate that is well beyond what the core can deliver, thus introducing a larger growth gap.
Confronted with this gap, the company limits funding to projects that promise very large, very fast growth. Accordingly, the company refuses to fund new growth businesses that could ultimately fuel the company’s expansion but couldn’t get big enough fast enough.
Managers then respond with overly optimistic projections to gain funding for initiatives in large existing markets that are potentially capable of generating sufficient revenue quickly enough to satisfy investor expectations.
To meet the planned timetable for rollout, the company puts a sizable cost structure in place before realizing any revenues.
As revenue increases fall short and losses persist, the market again hammers the stock price and a new CEO is brought in to shore it up.
Seeing that the new growth business pipeline is virtually empty, the incoming CEO tries to quickly stem losses by approving only expenditures that bolster the mature core.
The company has now come full circle and has lost substantial shareholder value.
Companies that take shareholder value seriously avoid this self-reinforcing pattern of behavior. Because they do not dwell on the market’s near-term expectations, they don’t wait for the core to deteriorate before they invest in new growth opportunities. They are, therefore, more likely to become first movers in a market and erect formidable barriers to entry through scale or learning economies, positive network effects, or reputational advantages. Their management teams are forward-looking and sensitive to strategic opportunities. Over time, they get better than their competitors at seizing opportunities to achieve competitive advantage.
Although applying the ten principles will improve long-term prospects for many companies, a few will still experience problems if investors remain fixated on near-term earnings, because in certain situations a weak stock price can actually affect operating performance. The risk is particularly acute for companies such as high-tech start-ups, which depend heavily on a healthy stock price to finance growth and send positive signals to employees, customers, and suppliers. When share prices are depressed, selling new shares either prohibitively dilutes current shareholders’ stakes or, in some cases, makes the company unattractive to prospective investors. As a consequence, management may have to defer or scrap its value-creating growth plans. Then, as investors become aware of the situation, the stock price continues to slide, possibly leading to a takeover at a fire-sale price or to bankruptcy.

Severely capital-constrained companies can also be vulnerable, especially if labor markets are tight, customers are few, or suppliers are particularly powerful. A low share price means that these organizations cannot offer credible prospects of large stock-option or restricted-stock gains, which makes it difficult to attract and retain the talent whose knowledge, ideas, and skills have increasingly become a dominant source of value. From the perspective of customers, a low valuation raises doubts about the company’s competitive and financial strength as well as its ability to continue producing high-quality, leading-edge products and reliable postsale support. Suppliers and distributors may also react by offering less favorable contractual terms, or, if they sense an unacceptable probability of financial distress, they may simply refuse to do business with the company. In all cases, the company’s woes are compounded when lenders consider the performance risks arising from a weak stock price and demand higher interest rates and more restrictive loan terms.

Clearly, if a company is vulnerable in these respects, then responsible managers cannot afford to ignore market pressures for short-term performance, and adoption of the ten principles needs to be somewhat tempered. But the reality is that these extreme conditions do not apply to most established, publicly traded companies. Few rely on equity issues to finance growth. Most generate enough cash to pay their top employees well without resorting to equity incentives. Most also have a large universe of customers and suppliers to deal with, and there are plenty of banks after their business.

It’s time, therefore, for boards and CEOs to step up and seize the moment. The sooner you make your firm a level 10 company, the more you and your shareholders stand to gain. And what better moment than now for institutional investors to act on behalf of the shareholders and beneficiaries they represent and insist that long-term shareholder value become the governing principle for all the companies in their portfolios?


July 25, 2020

How to Start Investing.

It is never too soon to start investing. Investing is the smartest way to secure your financial future and to begin letting your money make more money for you. Investing is not just for people who have plenty of spare cash. On the contrary, anyone can (and should) invest. You can get started with just a little bit of money and a lot of know-how. By formulating a plan and familiarizing yourself with the tools available, you can quickly learn how to start investing.

Part 1 Getting Acquainted with Different Investment Vehicles.
1. Make sure you have a safety net. Holding some money in reserve is a good idea because (a) if you lose your investment you'll have something to fall back on, and (b) it will allow you to be a bolder investor, since you won't be worried about risking every penny you own.
Save between three and six months' worth of expenses. Call it your emergency fund, set aside for large, unexpected expenses (job loss, medical expenses, auto accident, etc.). This money should be in cash or some other form that's very conservative and immediately available.
Once you have an emergency fund established, you can start to save for your long-term goals, like buying a home, retirement, and college tuition.
If your employer offers a retirement plan, this is a great vehicle for saving, because it can save on your tax bill, and your employer may contribute money to match some of your own contributions, which amounts to "free" money for you.
If you don't have a retirement plan through your workplace, most employees are allowed to accumulate tax-deferred savings in a traditional IRA or a Roth IRA. If you are self-employed, you have options like a SEP-IRA or a "SIMPLE" IRA. Once you've determined the type of account(s) to set up, you can then choose specific investments to hold within them.
Get current on all your insurance policies. This includes auto, health, homeowner's/renter's, disability, and life insurance. With luck you'll never need insurance, but it's nice to have in the event of disaster.
2. Learn a little bit about stocks. This is what most people think of when they consider "investing." Put simply, a stock is a share in the ownership of a business, a publicly-held company. The stock itself is a claim on what the company owns — its assets and earnings.  When you buy stock in a company, you are making yourself part-owner. If the company does well, the value of the stock will probably go up, and the company may pay you a "dividend," a reward for your investment. If the company does poorly, however, the stock will probably lose value.
The value of stock comes from public perception of its worth. That means the stock price is driven by what people think it's worth, and the price at which a stock is purchased or sold is whatever the market will bear, even if the underlying value (as measured by certain fundamentals) might suggest otherwise.
A stock price goes up when more people want to buy that stock than sell it.  Stock prices go down when more people want to sell than buy. In order to sell stock, you have to find someone willing to buy at the listed price. In order to buy stock, you have to find someone selling their stock at a price you like.
The job of a stockbroker is to pair up buyers and sellers.
"Stocks" can mean a lot of different things. For example, penny stocks are stocks that trade at relatively low prices, sometimes just pennies.
Various stocks are bundled into what's called an index, like the Dow Jones Industrials, which is a list of 30 high-performing stocks. An index is a useful indicator of the performance of the whole market.
3. Familiarize yourself with bonds. Bonds are issuances of debt, similar to an IOU. When you buy a bond, you're essentially lending someone money.  The borrower ("issuer") agrees to pay back the money (the "principal") when the life ("term") of the loan has expired. The issuer also agrees to pay interest on the principal at a stated rate. The interest is the whole point of the investment. The term of the bond can range from months to years, at the end of which period the borrower pays back the principal in full.
Here's an example: You buy a five-year municipal bond for $10,000 with an interest rate of 2.35%. Thus, you lend the municipality $10,000. Each year the municipality pays you interest on your bond in the amount of of 2.35% of $10,000, or $235. After five years the municipality pays back your $10,000. So you've made back your principal plus a profit of $1175 in interest (5 x $235).
Generally the longer the term of the bond, the higher the interest rate. If you're lending your money for a year, you probably won't get a high interest rate, because one year is a relatively short period of risk. If you're going to lend your money and not expect it back for ten years, however, you will be compensated for the higher risk you're taking, and the interest rate will be higher. This illustrates an axiom in investing: The higher the risk, the higher the return.
4. Understand the commodities market. When you invest in something like a stock or a bond, you invest in the business represented by that security. The piece of paper you get is worthless, but what it promises is valuable. A commodity, on the other hand, is something of inherent value, something capable of satisfying a need or desire. Commodities include pork bellies (bacon), coffee beans, oil, natural gas, and potash, among many other items. The commodity itself is valuable, because people want and use it.
People often trade commodities by buying and selling "futures." A future is simply an agreement to buy or sell a commodity at a certain price sometime in the future.
Futures were originally used as a "hedging" technique by farmers. Here's a simple example of how it works: Farmer Joe grows avocados. The price of avocados, however, is typically volatile, meaning that it goes up and down a lot. At the beginning of the season, the wholesale price of avocados is $4 per bushel. If Farmer Joe has a bumper crop of avocados but the price of avocados drops to $2 per bushel in April at harvest, Farmer Joe may lose a lot of money.
Joe, in advance of harvest as insurance against such a loss, sells a futures contract to someone. The contract stipulates that the buyer of the contract agrees to buy all of Joe's avocados at $4 per bushel in April.
Now Joe has protection against a price drop. If the price of avocados goes up, he'll be fine because he can sell his avocados at the market price. If the price of avocados drops to $2, he can sell his avocados at $4 to the buyer of the contract and make more than other farmers who don't have a similar contract.
The buyer of a futures contract always hopes that the price of a commodity will go up beyond the futures price he paid. That way he can lock in a lower-than-market price. The seller hopes that the price of a commodity will go down. He can buy the commodity at low (market) prices and then sell it to the buyer at a higher-than-market price.
5. Know a bit about investing in property. Investing in real estate can be a risky but lucrative proposition. There are lots of ways you can invest in property. You can buy a house and become a landlord. You pocket the difference between what you pay on the mortgage and what the tenant pays you in rent. You can also flip homes. That means you buy a home in need of renovations, fix it up, and sell it as quickly as possible. Real estate can be a profitable vehicle for some, but it is not without substantial risk involving property maintenance and market value.
Other ways of gaining exposure to real estate include collateralized mortgage obligations (CMOs) and collateralized debt obligations (CDOs), which are mortgages that have been bundled into securitized instruments. These, however, are tools for sophisticated investors: their transparency and quality can vary greatly, as revealed during the 2008 downturn.
Some people think that home values are guaranteed to go up. History has shown otherwise: real estate values in most areas show very modest rates of return after accounting for costs such as maintenance, taxes and insurance. As with many investments, real estate values do invariably rise if given enough time. If your time horizon is short, however, property ownership is not a guaranteed money-maker.
Property acquisition and disposal can be a lengthy and unpredictable process and should be viewed as a long-term, higher-risk proposition. It is not the type of investment that is appropriate if your time horizon is short and is certainly not a guaranteed investment.
6. Learn about mutual funds and exchange-traded funds (ETFs). Mutual funds and ETFs are similar investment vehicles in that each is a collection of many stocks and/or bonds (hundreds or thousands in some cases). Holding an individual security is a concentrated way of investing – the potential for gain or loss is tied to a single company – whereas holding a fund is a way to spread the risk across many companies, sectors or regions. Doing so can dampen the upside potential but also serves to protect against the downside risk.
Commodities exposure is usually achieved by holding futures contracts or a fund of futures contracts. Real estate can be held directly (by owning a home or investment property) or in a real estate investment trust (REIT) or REIT fund, which holds interests in a number of residential or commercial properties.

Part 2 Mastering Investment Basics.
1. Buy undervalued assets ("buy low, sell high"). If you're talking about stocks and other assets, you want to buy when the price is low and sell when the price is high. If you buy 100 shares of stock on January 1st for $5 per share, and you sell those same shares on December 31st for $7.25, you just made $225. That may seem a paltry sum, but when you're talking about buying and selling hundreds or even thousands of shares, it can really add up.
How do you tell if a stock is undervalued? You need to look at a company closely — its earnings growth, profit margins, its P/E ratio, and its dividend yield — instead of looking at just one aspect and making a decision based on a single ratio or a momentary drop in the stock's price.
The price-to-earnings ratio is a common way of determining if a stock is undervalued. It simply divides a company's share price by its earnings. For example, if Company X is trading at $5 per share, with earnings of $1 per share, its price-to-earnings ratio is 5. That is to say, the company is trading at five times its earnings. The lower this figure, the more undervalued the company may be. Typical P/E ratios range between 15 and 20, although ratios outside that range are not uncommon. Use P/E ratios as only one of many indications of a stock's worth.
Always compare a company to its peers. For example, assume you want to buy Company X. You can look at Company X's projected earnings growth, profit margins, and price-to-earnings ratio. You would then compare these figures to those of Company X's closest competitors. If Company X has better profit margins, better projected earnings, and a lower price-to-earnings ratio, it may be a better buy.
Ask yourself some basic Question : s: What will the market be for this stock in the future? Will it look bleaker or better? What competitors does this company have, and what are their prospects? How will this company be able to earn money in the future? These should help you come to a better understanding of whether a company's stock is under- or over-valued.
2. Invest in companies that you understand. Perhaps you have some basic knowledge regarding some business or industry. Why not put that to use? Invest in companies or industries that you know, because you're more likely to understand revenue models and prospects for future success. Of course, never put all your eggs in one basket: investing in only one -- or a very few -- companies can be quite risky. However, wringing value out of a single industry (whose workings you understand) will increase your chances of being successful.
For example, you may hear plenty of positive news on a new technology stock. It is important to stay away until you understand the industry and how it works. The principle of investing in companies you understand was popularized by renowned investor Warren Buffett, who made billions of dollars sticking only with business models he understood and avoiding ones he did not.
3. Avoid buying on hope and selling on fear. It's very easy and too tempting to follow the crowd when investing. We often get caught up in what other people are doing and take it for granted that they know what they're talking about. Then we buy stocks just because other people buy them or sell them when other people do. Doing this is easy. Unfortunately, it's a good way to lose money. Invest in companies that you know and believe in — and tune out the hype — and you'll be fine.
When you buy a stock that everyone else has bought, you're buying something that's probably worth less than its price (which has probably risen in response to the recent demand). When the market corrects itself (drops), you could end up buying high and then selling low, just the opposite of what you want to do. Hoping that a stock will go up just because everyone else thinks it will is foolish.
When you sell a stock that everyone else is selling, you're selling something that may be worth more than its price (which likely has dropped because of all the selling). When the market corrects itself (rises), you've sold low and will have to buy high if you decide you want the stock back.
Fear of losses can prove to be a poor reason to dump a stock.
If you sell based on fear, you may protect yourself from further declines, but you may also miss out on a rebound. Just as you did not anticipate the decline, you will not be able to predict the rebound. Stocks have historically risen over long time frames, which is why holding on to them and not over-reacting to short-term swings is important.
4. Know the effect of interest rates on bonds. Bond prices and interest rates have an inverse relationship. When interest rates go up, bond prices go down. When interest rates go down, bond prices go up. Here's why:
Interest rates on bonds normally reflect the prevailing market interest rate. Say you buy a bond with an interest rate of 3%. If interest rates on other investments then go up to 4% and you're stuck with a bond paying 3%, not many people would be willing to buy your bond from you when they can buy another bond that pays them 4% interest. For this reason, you would have to lower the price of your bond in order to sell it. The opposite situation applies when bond market rates are falling.
5. Diversify. Diversifying your portfolio is one of the most important things that you can do, because it diminishes your risk. Think of it this way: If you were to invest $5 in each of 20 different companies, all of the companies would have to go out of business before you would lose all your money. If you invested the same $100 in just one company, only that company would have to fail for all your money to disappear. Thus, diversified investments "hedge" against each other and keep you from losing lots of money because of the poor performance of a few companies.
Diversify your portfolio not only with a good mix of stocks and bonds, but go further by buying shares in companies of different sizes in different industries and in different countries. Often when one class of investment performs poorly, another class performs nicely. It is very rare to see all asset classes declining at the same time.
Many believe a balanced or "moderate" portfolio is one made up of 60% stocks and 40% bonds. Thus, a more aggressive portfolio might have 80% stocks and 20% bonds, and a more conservative portfolio might have 70% bonds and 30% stocks. Some advisors will tell you that your portfolio's percentage of bonds should roughly match your age.
6. Invest for the long run.  Choosing good-quality investments can take time and effort. Not everyone can do the research and keep up with the dynamics of all the companies being considered. Many people instead employ a "buy and hold" approach of weathering the storms rather than attempting to predict and avoid market downturns. This approach works for most in the long term but requires patience and discipline. There are some, however, who choose to try their hand at being a day-trader, which involves holding stocks for a very short time (hours, even minutes). Doing so, however, does not often lead to success over the long term for the following reasons:
Brokerage fees add up. Every time you buy or sell a stock, a middleman known as a broker takes a cut for connecting you with another trader. These fees can really add up if you're making a lot of trades every day, cutting into your profit and magnifying your losses.
Many try to predict what the market will do and some will get lucky on occasion by making some good calls (and will claim it wasn't luck), but research shows that this tactic does not typically succeed over the long term.
The stock market rises over the long term. From 1871 to 2014, the S&P 500's compound annual growth rate was 9.77%, a rate of return many investors would find attractive. The challenge is to stay invested long-term while weathering the ups and downs in order to achieve this average: the standard deviation for this period was 19.60%, which means some years saw returns as high as 29.37% while other years experienced losses as large as 9.83%.  Set your sights on the long term, not the short. If you're worried about all the dips along the way, find a graphical representation of the stock market over the years and hang it somewhere you can see whenever the market is undergoing its inevitable–and temporary–declines.
7. Consider whether or not to short sell. This can be a "hedging" strategy, but it can also amplify your risk, so it's really suitable only for experienced investors. The basic concept is as follows: Instead of betting that the price of a security is going to increase, "shorting" is a bet that the price will drop. When you short a stock (or bond or currency), your broker actually lends you shares without your having to pay for them. Then you hope the stock's price goes down. If it does, you "cover," meaning you buy the actual shares at the current (lower) price and give them to the broker. The difference between the amount credited to you in the beginning and the amount you pay at the end is your profit.
Short selling can be dangerous, however, because it's not easy to predict a drop in price. If you use shorting for the purpose of speculation, be prepared to get burned sometimes. If the stock's price were to go up instead of down, you would be forced to buy the stock at a higher price than what was credited to you initially. If, on the other hand, you use shorting as a way to hedge your losses, it can actually be a good form of insurance.
This is an advanced investment strategy, and you should generally avoid it unless you are an experienced investor with extensive knowledge of markets. Remember that while a stock can only drop to zero, it can rise indefinitely, meaning that you could lose enormous sums of money through short-selling.

Part 3 Starting Out.
1. Choose where to open your account. There are different options available: you can go to a brokerage firm (sometimes also called a wirehouse or custodian) such as Fidelity, Charles Schwab or TD Ameritrade. You can open an account on the website of one of these institutions, or visit a local branch and choose to direct the investments on your own or pay to work with a staff advisor. You can also go directly to a fund company such as Vanguard, Fidelity, or T. Rowe Price and let them be your broker. They will offer you their own funds, of course, but many fund companies (such as the three just named) offer platforms on which you can buy the funds of other companies, too. See below for additional options in finding an advisor.
Always be mindful of fees and minimum-investment rules before opening an account. Brokers all charge fees per trade (ranging from $4.95 to $10 generally), and many require a minimum initial investment (ranging from $500 to much higher).
Online brokers with no minimum initial-investment requirement include Capital One Investing, TD Ameritrade, First Trade, TradeKing, and OptionsHouse.
If you want more help with your investing, there is a variety of ways to find financial advice: if you want someone who helps you in a non-sales environment, you can find an advisor in your area at one of the following sites: letsmakeaplan.org, www.napfa.org, and garrettplanningnetwork.com. You can also go to your local bank or financial institution. Many of these charge higher fees, however, and may require a large opening investment.
Some advisors (like Certified Financial Planners™) have the ability to give advice in a number of areas such as investments, taxes and retirement planning, while others can only act on a client's instructions but not give advice, It's also important to know that not all people who work at financial institutions are bound to the "fiduciary" duty of putting a client's interests first. Before starting to work with someone, ask about their training and expertise to make sure they are the right fit for you.
2. Invest in a Roth IRA as soon in your working career as possible. If you're earning taxable income and you're at least 18, you can establish a Roth IRA. This is a retirement account to which you can contribute up to an IRS-determined maximum each year (the latest limit is the lesser of $5,500 or the amount earned plus an additional $1,000 "catch up" contribution for those age 50 or older). This money gets invested and begins to grow. A Roth IRA can be a very effective way to save for retirement.
You don't get a tax deduction on the amount you contribute to a Roth, as you would if you contributed to a traditional IRA. However, any growth on top of the contribution is tax-free and can be withdrawn without penalty after you turn age 59½ (or earlier if you meet one of the exceptions to the age 59½ rule).
Investing as soon as possible in a Roth IRA is important. The earlier you begin investing, the more time your investment has to grow. If you invest just $20,000 in a Roth IRA before you're 30 years old and then stop adding any more money to it, by the time you're 72 you'll have a $1,280,000 investment (assuming a 10% rate of return). This example is merely illustrative. Don't stop investing at 30. Keep adding to your account. You will have a very comfortable retirement if you do.
How can a Roth IRA grow like this? By compound interest. The return on your investment, as well as reinvested interest, dividends and capital gains, are added to your original investment such that any given rate of return will produce a larger profit through accelerated growth. If you are earning an average compound annual rate of return of 7.2%, your money will double in ten years. (This is known as "the rule of 72.")
You can open a Roth IRA through most online brokers as well as through most banks. If you are using a self-directed online broker, you will simply select a Roth IRA as the type of account while you are registering.
3. Invest in your company's 401(k). A 401(k) is a retirement-savings vehicle into which an employee can direct portions of his or her paychecks and receive a tax deduction in the year of the contributions. Many employers will match a portion of these contributions, so the employee should contribute at least enough to trigger the employer match.
4. Consider investing mainly in stocks but also in bonds to diversify your portfolio. From 1925 to 2011, stocks outperformed bonds in every rolling 25-year period. While this may sound appealing from a return standpoint, it entails volatility, which can be worrisome. Add less-volatile bonds to your portfolio for the sake of stability and diversification. The older you get, the more appropriate it becomes to own bonds (a more conservative investment). Re-read the above discussion of diversification.
5. Start off investing a little money in mutual funds. An index fund is a mutual fund that invests in a specific list of companies of a particular size or economic sector. Such a fund performs similarly to its index, such as the S&P 500 index or the Barclays Aggregate Bond index.
Mutual funds come in different shapes and sizes. Some are actively managed, meaning there is a team of analysts and other experts employed by the fund company to research and understand a particular geographical region or economic sector. Because of this professional management, such funds generally cost more than index funds, which simply mimic an index and don't need much management. They can be bond-heavy, stock-heavy, or invest in stocks and bonds equally. They can buy and sell their securities actively, or they can be more passively managed (as in the case of index funds).
Mutual funds come with fees. There may be charges (or "loads") when you buy or sell shares of the fund. The fund's "expense ratio" is expressed as a percentage of total assets and pays for overhead and management expenses. Some funds charge a lower-percentage fee for larger investments. Expense ratios generally range from as low as 0.15% (or 15 basis points, abbreviated "BPS") for index funds to as high as 2% (200 BPS) for actively managed funds. There may also be a "12b-1" fee charged to offset a fund's marketing expenses.
The U.S. Securities and Exchange Commission states that no evidence exists that higher-fee mutual funds produce better returns than do lower-fee funds. In other words, deal with lower-fee funds.
Mutual funds can be purchased through nearly any brokerage service. Even better is to purchase directly from a mutual fund company. This avoids brokerage fees. Call or write the fund company or visit their website. Opening a fund account is simple and easy. See Invest in Mutual Funds.
6. Consider exchange-traded funds in addition to or instead of mutual funds. Exchange-traded funds (ETFs) are very similar to mutual funds in that they pool people's money and buy many investments. There are a few key differences.
ETFs can be traded on an exchange throughout the business day just like stocks, whereas mutual funds are bought and sold only at the end of each trading day.
ETFs are typically index funds and do not generate as much in the way of taxable capital gains to pass on to investors as compared with actively managed funds. ETFs and mutual funds are becoming less distinct from each other, and investors need not own both types of investment. If you like the idea of buying and selling fund shares during (rather than at the end of) the trading day, ETFs are a good choice for you.

Part 4 Making the Most of Your Money.
1. Consider using the services of a financial planner or advisor. Many planners and advisors require that their clients have an investment portfolio of at least a minimum value, sometimes $100,000 or more. This means it could be hard to find an advisor willing to work with you if your portfolio isn't well established. In that case, look for an advisor interested in helping smaller investors.
How do financial planners help? Planners are professionals whose job is to invest your money for you, ensure that your money is safe, and guide you in your financial decisions. They draw from a wealth of experience at allocating resources. Most importantly, they have a financial stake in your success: the more money you make under their tutelage, the more money they make.
2. Buck the herd instinct. The herd instinct, alluded to earlier, is the idea that just because a lot of other people are doing something, you should, too.  Many successful investors have made moves that the majority thought were unwise at the time.
That doesn't mean, however, that you should never seek investment advice from other people. Just be wise about choosing the people you listen to. Friends or family members with a successful background in investing can offer worthwhile advice, as can professional advisors who charge a flat fee (rather than a commission) for their help.
Invest in smart opportunities when other people are scared. In 2008 as the housing crisis hit, the stock market shed thousands of points in a matter of months. A smart investor who bought stocks as the market bottomed out enjoyed a strong return when stocks rebounded.
This reminds us to buy low and sell high. It takes courage to buy investments when they are becoming cheaper (in a falling market) and sell those investments when they are looking better and better (a rising market). It seems counter-intuitive, but it's how the world's most successful investors made their money.
3. Know the players in the game.  Which institutional investors think that your stock is going to drop in price and have therefore shorted it? What mutual fund managers have your stock in their fund, and what is their track record? While it helps to be independent as an investor, it's also helpful to know what respected professionals are doing.
There are websites which compile recent opinions on a stock from analysts and expert investors. For example, if you are considering a purchase of Tesla shares, you can search Tesla on Stockchase. It will give you all the recent expert opinions on the stock.
4. Re-examine your investment goals and strategies every so often. Your life and conditions in the market change all the time, so your investment strategy should change with them. Never be so committed to a stock or bond that you can't see it for what it's worth.
While money and prestige may be important, never lose track of the truly important, non-material things in life: your family, friends, health, and happiness.
For example, if you are very young and saving for retirement, it may be appropriate to have most of your portfolio invested in stocks or stock funds. This is because you would have a longer time horizon in which to recover from any big market crashes or declines, and you would be able to benefit from the long-term trend of markets moving higher.
If you are just about to retire, however, having much less of your portfolio in stocks, and a large portion in bonds and/or cash equivalents is wise. This is because you will need the money in the short-term, and as a result you do not want to risk losing the money in a stock market crash right before you need it.

Community Q&A
Question : I have low money, how I can get rich?
Answer : Expect it to take many years to get rich. Follow any or all of the steps outlined above.
Question : How do I find a broker to invest in the stock market?
Answer : There are several discount brokers online who charge a small fee for buying stock for you. There are also stockbrokers in most cities you can deal with in person. They charge a bit more, but they can offer you more personal service and help you choose stocks if you'd like.
Question : What if I have a stock in mind, but don't want a broker/brokerage firm? How do I actually purchase stock from that particular company, immediately?
Answer : Look online for the company's investor-relations department phone number. Call and ask if they offer direct stock purchases. If so, they will give you instructions for purchasing their stock. They may take a credit card, or you can write them a check.
Question : How do I start investing? Do I need an agent? Can Canadians invest in US Stocks?
Answer : Canadians -- and anyone else -- may invest in U.S. stocks. The typical way it's done is through a stockbroker. A good way to start investing is to consult with an experienced, fee-based financial advisor. A fee-based advisor does not make money by convincing you to make a particular investment.
Question : What is the difference between "ex-dividend date" and "record date"?
Answer : A "record date" is the date a dividend distribution is declared, the date at the close of which one must be the shareholder in order to receive the declared dividend. An "ex-dividend date" is typically two business days before the record date. When shares of a stock are sold near the record date of a dividend declaration, the ex-dividend date is the last day on which the seller is clearly entitled to the dividend payment.
Question : Is a financial planner really necesary?
Answer : Not if you can supply your own financial acumen and practical level-headedness. If you are not clueless about finances, or if you're personally acquainted with someone with considerable financial experience to share with you, there's no need to pay for advice. Having said that, however, the more money you want to place at risk, the more a fee-only advisor is worth hiring.
Question : How do I initiate an investment process after I open the account?
Answer : Your broker can explain the process to you. It's just a matter of telling the broker which investment(s) you want to buy. A full-service broker will help you make that decision if you'd like.
Question : I want to buy Exxon stocks right now online. What's the best way?
Answer : See Part 3 of Buy Stocks.
Question : If my company is closing, can I withdraw the 401k without any penalty?
Answer : Your 401k is probably "portable," meaning you can take it with you without penalty if you switch jobs. In your case, you shouldn't have any trouble removing the funds (assuming you plan to deposit them in another similar plan).
Question : Is it OK to connect my stock market account with my savings account?
Answer : Yes, that's a safe place to keep your money while you're not using it to buy stock.

Tips.
One of the most painless and efficient ways to invest is to dedicate a portion of each paycheck to regular contributions to an investment account. Doing so can provide some great advantages:
Dollar-cost averaging: by saving a steady amount every payday, you purchase more shares of an investment when the share price is lower and fewer shares when the price is higher. That keeps the average share price you pay relatively low.
A disciplined savings plan: having a portion withheld from your paycheck is a way of putting money away before you have a chance to spend it and can translate into a consistent habit of saving.
The "miracle" of compound interest: earning interest on previously earned interest is what Albert Einstein called "the eighth wonder of the world." Compounding is guaranteed to make your retirement years easier if you let it work its magic by leaving your money invested and untouched for as long as possible. Many years of compounding can bring astonishingly good results.

Warnings.

If you intend to hire a financial advisor, make sure s/he is a "fiduciary." That's a person who is legally bound to propose investments for you that will benefit you. An advisor who is not a fiduciary may propose investments that will mainly benefit the advisor (not you).
When looking for an advisor, choose one who charges you a flat fee for advice, not one who is paid a commission by the vendor of an investment product. A fee-based advisor will retain you as a happy client only if his/her advice works out well for you. A commission-based advisor's success is based on selling you a product, regardless of how well that product performs for you.
June 04, 2020


How to Get Money Quickly Without Borrowing It.

It can be difficult to come up with cash at short notice for an emergency. Fewer and fewer people have secure jobs and savings accounts to rely on during tough times or unexpected circumstances. Fortunately, there are still ways to scrape together necessary funds quickly.

Method 1 Doing Odd Jobs In Your Neighborhood.
1. Advertise your services. Build your own website or post on online pages such as Craigslist.
Specify in your advertisement what types of jobs you can do (home repairs, plumbing, electrical work, yard work, cleaning etc.), what you charge, and when you are available.
Provide multiple ways to contact you. If you can be reached by both phone and email, you might have a better chance at getting work.
2. Build your potential customer base. Speak to nearby friends and neighbors first.
Tell them that you need money and are willing to do light housework and yard work in the area.
Ask them to tell their friends and neighbors too, and recommend your services.
Your neighbors and friends may very well end up being your first customers. Be sure to tell them to spread the word that you do good work when you're finished.
3. Charge reasonable rates for your work. The main reason someone might consider hiring you over a professional service is that you're a lot less expensive.
Ask for a small amount of money that you can live with, rather than a large sum.
A good way to estimate what to ask for is to set a low hourly rate, say $8 or $10. Also, prorate your work to the nearest half hour. In other words, if you work for 6 hours and 33 minutes, just bill for 6 hours and 30 minutes. That keeps things simple.
4. Act professionally. Dress in clean clothes and smile when people answer their doors. Offer a handshake when you introduce yourself. Make eye contact.
Be sure to describe exactly what types of services you offer, whether its small home maintenance, yard work, cleaning etc.
Be willing to do jobs on weekends and evenings.
Return calls and job offers quickly and promptly.
5. Bring your own equipment. If you have specialized equipment you can bring, such as a toolbox for house repairs or a rake for leaves and grass, bring it with you.
Heavier items like ladders and lawnmowers can be left at home, but be sure to mention you have access to your own.
Don't accept jobs that you don't have the equipment to complete.

Method 2 Finding Short-Term Jobs.
1. Think about what your skills are. You might be able to find a short term job more easily if you have certain skills.
Bookkeeping and accounting jobs are often short term or temporary. If you have skills as a bookkeeper, you can often find a well paying position on a short-term basis.
Offices and human resource departments often look for part-time workers when they have an increase in paperwork or filing.
If you have tech skills, some firms or websites may hire on a short-term basis.
2. Check the local listings for short-term jobs. The online marketplace Craigslist features an “ETC” category under the Jobs heading local newspapers also often carry advertisements for quick, temporary work. Check everywhere you can and think about what you're able to do.
Take a job as a sign waver. All kinds of businesses hire sign wavers to stand outside for 8 or 10 hours and wave a large sign at passing cars. Used car lots, payday loan stores, and furniture stores in particular use this marketing technique and often pay in cash at the end of the day.
Help out with event work. Browse listings for people and small businesses who need help setting up, running, and tearing down booths for local events like farmer's markets and street fairs. These jobs often start early in the day and often pay the same day. Be prepared to do anything from construction to running a booth.
3. Participate in studies or surveys. This isn't a reliable way to make a lot of money, but if you're just a few dollars short, it can make up the difference. A Google search will help you find some online surveys.
Be sure you qualify for the study before you apply. For example, you won't want to apply for a study that is looking at the effects of smoking if you aren't a smoker.
Apply in person to expedite the process. In the case of some surveys, you'll be able to show up and do a paid survey right then and there. Studies usually last longer, but may provide compensation before the end of the study period.
4. Join a temp agency. Temporary work agencies place thousands of employees with daily work. If you have specialized work skills or previous experience in a field, you might have very good luck temping. There are a number of tips to help you get started with an agency.
Visit the agency. Tell them you want to work, and follow their instructions. There will usually be an application to fill out, followed by an interview where you go over your work history and qualifications.
Bring a resume with you. It will help the temp agency sort out what types of jobs you are qualified for.
Dress for an office environment. Business dress shows you are looking to be successful and will fit in a professional setting.
Meet your agent. He or she will work to find jobs for you every day. Try to be pleasant and get along with your agent; it could help your chances some.
Take any job you're offered. Temp agencies can't work miracles; they don't find work for every temp employee every day. If your agent finds work that you can do and offers it to you, take it immediately.
Sometimes, a temp in a longer-term contract can get hired on as a regular employee, so always treat it like a “real” job.

Method 3 Selling and Reselling.
1. Think about selling your car. This isn't a practical step for many people, but if you're lucky enough to live somewhere you don't need a car to get to work or the grocery store, you're sitting on a huge mound of cash in the driveway. There are some helpful steps to complete this process.
Gather your car's information. Find the title and registration, maintenance receipts and records, and a car history report. Also know the features of your car (CD Player, seat controls etc.)
Having regular receipts and records for oil changes and routine maintenance can show that your car was well cared for and can help you get a good offer.
Set a price for your car. To find the right price, you can look up the value of your car with Kelly Blue Book or look in the classifieds section of your newspaper to see what price cars like yours are selling for.
Advertise the car online and in newspapers. In your ad specify the model and year of the car, its features, its true condition (if it is in need of repairs be honest), your asking price, and acceptable forms of payment. Include lots of photos and multiple ways to contact you.
2. Have a yard sale. Advertise it for free on Craigslist, or for a small fee in the local newspaper. Clean and organize everything you intend to sell, and lay it out in front of your house or apartment on the morning of the day of the sale.
This approach works best for people who haven't previously sold things for cash out of necessity, and still have a lot of items to sell. People are more interested in bigger yard sales.
Price everything slightly high, but be willing to haggle down. Most yard sale items will reasonably sell for 1/3 to 1/2 of the original price, if the item is in good condition.
Keep your prices in $.25 intervals to keep change handling simple.
To make up the difference, try to feature some bigger items, like furniture and exercise equipment, that you can get a bigger chunk of change for. Place these items at the end of the driveway or yard to lure in buyers.
Many neighborhoods have a coordinated yard-sale day. It is a good idea to hold your yard sale during this event because it will draw in a large crown of potential buyers.
3. Sell your belongings online. There are two basic ways to do this if you need to turn a quick profit: Craigslist and eBay.
On Craigslist, post your item for sale in the appropriate section of the site. Be sure to post pictures if you can; people often don't bother with listings that don't have photos attached.
Use the word “firm” if you refuse to haggle on the price; use “OBO” to indicate you might be willing to go down on it a bit.
On eBay, you can set various time and purchase options, which may have fees attached to them.
If you choose to sell it at a fixed price with the Buy It Now option, you will have to pay a flat fee of a couple dollars in addition to a percentage of the sale price. Buy It Now allows you to control your selling price.
If you choose to sell your item at auction, choose a period of time the auction will be active. Sunday evening is said to be the most lucrative night of the week for auctions by frequent eBay sellers.
4. Sell to a pawn shop. Pawn brokers are people who will pay cash for just about anything you own that isn't disposable or perishable. Pawn brokers tend to pay very low amounts and won't haggle.
Bring your items with you to the pawn shop. Most pawn shops keep short hours for security reasons, so go before 4PM to be sure you get in.
Decide whether or not to accept the offer. Expect to get $60 for a $500 bicycle, and on down the line proportionally. In most cases, you should only visit a pawn shop if you absolutely need money right now and have no other options available as you won't get a good value on your items.
5. Resell to collectors. There are collector's markets for just about everything with any cultural significance, from commemorative plates to video games and old toys. If you arm yourself with knowledge, you can make a killing buying items for cheap and selling them to collectors at a profit.
Specialize in one type of collectible. You might specialize in retro toys or specialized glassware. Start by seeing what collectibles you already own and build from there.
Know your subject. Do the research to find out what an item in good condition looks like and is worth. Know which items are commonplace or super rare. Rare items will get a better price.
Visit cheap places. Yard sales and thrift shops are your best friends as a collectables reseller.
Use computer resources. Websites that specialize in collectibles can help you to gauge what collectibles are selling for in your area.
Sell online. You'll often get a better price online than you will selling to a local collector, and this can widen your customer base.
Get to know dealers and insiders. These people can be great connections for you to advertise your collectibles and get to know vendors who can help you sell your items.

Method 4 Using Unorthodox Approaches.
1. Perform on the street. If you're lucky enough to own an instrument and talented enough, busking is the art of musical street performance. A good busker in a busy spot can make a nice little pile of cash in an hour or two of playing. The following are some helpful tips for busking.
Get permission. Some cities and communities have ordinances that require a permit or fee for street performance.
Choose a good location. Avoid areas where there are other street performers but still have high traffic. Choose busy downtown areas in safe locations as a starter.
Choose your repertoire carefully. A good time of year to busk is during the holiday season. Jazz and popular music are also successful themes.
Be polite to your audience. Be warm and friendly with everyone who crosses your path. Smile and nod whenever you make eye contact with anyone.
2. Collect scrap metal. Iron, steel, and especially copper can be sold to scrapyards by the pound. To make a significant amount of profit, you'll need to bring in quite a few pounds, so be sure you have a vehicle with space for the metal.
Look around abandoned lots and derelict buildings for pipes and metal fixtures. Junk bins outside tech and office firms may have bunches of wire or other components that can be sold as scrap.
Be very careful if you collect scrap. Wear heavy gloves, bring a partner, and don't hunt for scrap at night.
Don't steal or strip metal from anything that's still in use.
Search neighborhoods in the morning before garbage collection. You can often find items that can be used for scrap or fixed up and sold.
3. Go rock hounding. There are guidebooks available in most areas that show where valuable rocks can be found. Fossils, geodes, and semi-precious gemstones are all widely available in some areas. Keep in mind though that this may take time to find a collection and might not be a fast solution to your money problem.
Learn different gemstone grades. If you're hounding for semi-precious gems, remember that coloration and size can sometimes make them quite valuable.
Bring a shovel or spade, gloves, a hat, and a pail or bucket. Very often, to find the better-quality rocks and fossils, you'll have to dig down into the ground a little bit. Be sure this is legal where you are; most places marked in a guidebook should allow it.
Be careful to stay off of private property, including mining claims.
Sell your haul to a specialty store. You won't get a whole lot, most of the time, but it's next to impossible to sell raw stones online.
4. Sell plastic bottles for money. It's possible to collect bottles from other people's recycling and sell them for money.
You'll have to collect quite a few of them before you can make a profit, so be prepared to put some effort into this method.
You'll also have to find a national recycling buyer that purchases plastic bottles in bulk. A simple Google search should help you find companies that you can work with.
5. Sell you hair. Believe it or not, there is a market for your hair. If you have "virgin" (non-dyed or treated) lengthy hair, you can earn quite a bit of money for it.
Your hair is an outgrowth of what goes into you, so if you eat healthy and don't smoke, you can sell your hair for a premium.
An online tool exists to tell you how much your hair is worth.

Community Q&A.

Question : Where can I sell foreign coins?
Answer : A local coin dealer might be interested. Try Craigslist, too.
Question : Do people really buy hair?
Answer : Yes, they do! Some people don't have hair, so real-hair wigs are very popular.
Question : How do I sell old and rare postal stamps?
Answer : Find the value of the stamps by doing some research online first. Then, look for local auctions, swap meets, or even antique stores where you could find someone to purchase the stamps. There are also plenty of places online where you could sell them yourself once you've found the value, like eBay or Craigslist.
Question : How can you do this if you are a kid?
Answer : Start with scrap metal. It is easy to do and is free.


Warnings.

Don't steal, blackmail, or counterfeit to get money. If you think it's a lot of trouble being broke, wait until you're broke and standing in a courthouse on a felony charge.
You may have to pay income tax or other taxes on your earnings, especially if you are working a second, or even third job. Don't fall into the trap of getting paid cash-in-hand for more than you are legally allowed to earn as having to pay the Inland Revenue, IRS or other agency a large amount of back tax is not going to improve you financial situation in the long or short term.
Don't gamble if you need money. The odds are even at the very best (and only in craps betting); generally speaking, odds are that you'll lose. There's a reason people call the lottery an “idiot tax.”
June 04, 2020

How to Be a Successful Business Owner.

Most business owners will tell you that starting a business is both one of the most challenging and most rewarding ways to earn a living. Being a successful business owner requires a large amount of hard work and dedication, but also generally relies on a set of personal qualities and business practices that are common characteristics of successful entrepreneurs. These characteristics lie as much in a business's founding principles as in its day-to-day operations and dictate every decision the entrepreneur makes. By following these guidelines, you can up your chances of founding a successful business or getting your existing business back on track.

Part 1 Finding the Right Mindset.
1. Do what you know. That is, you should start a business that focuses on what you have experience in. That experience can be either prior work experience or a personal hobby that you're ready to turn into a career. Even if a business idea seems highly profitable in theory, don't start that business unless your heart is in it. While profit is important, it likely won't keep you coming in early every day and driving growth.
For example, imagine you have experience making coffee as a barista or waiter and want to turn your passion for good coffee into a small business. You would already know a good amount about the industry and be able to apply not only your knowledge but your passion to your work.
2. Start with a well-defined purpose. While the financial benefits of business ownership can be great, most successful business owners don't start with money in mind. To get your business off the ground, you'll need a clear purpose. This purpose should be something more intangible than money, like giving back to your community by creating jobs, solving a problem that you see in your daily life, or pursuing a passion. This doesn't mean that you shouldn't also strive for profitability, just that your primary goal should be the achievement of a greater purpose.
For our coffee shop example, your purpose would be serving the perfect cup of coffee to every customer. Alternately, it could be to form a community in your coffee shop where people can meet and spend time with friends.
3. Understand your customer. Before you get started, take some time to do market research and get to know your customers and your industry. The U.S. Small Business Administration provides a great deal of information on which services and products are in demand. You will also want to think about who will be buying your product or using your service and learn the best way to appeal to this population.
With the coffee shop, ask yourself: Am I trying to appeal to "coffee snobs" who don't mind waiting five minutes for their pour-over? Or is my focus on the people who are on their way to work and want to grab a cup and run? Or both? Understanding the people you plan to serve can help you serve them better.
4. Find a first step instead of a destination. You should always start with a business model that can be up and running quickly on a low budget. Too many small businesses start with grandiose goals that will require a large amount of startup capital and investors. However, successful businesses will have a model that can be used on a smaller scale. This proves to potential investors that your idea is a valid way of making money, and increases your odds of ever getting investment money (if that's what you're looking for).
For example, imagine that in our example, you want to start a large operation that sources, imports, roasts, and packages its own coffee beans that are then either sold or served to customers at its coffee shops. Rather than seeking huge contributions from investors to buy all of this equipment, you should start with a small coffee shop first, then maybe try sourcing and importing beans, and work up from there to build a brand.
5. Create a support network. One of the most important parts of successful business ownership is getting over your own ego and seeking help. Your biggest sources of advice are going to be your group of business associates and other professionals that share your goals. Surround yourself with knowledgeable and successful people and feed off of their ideas and enthusiasm.
Also seek general small business tips online; the web is a goldmine of information. Just be sure your information is from a reliable source.
6. Find a mentor. A good mentor in this case is someone who has already run or is running a successful business of their own. A good example would be a family member or family friend that has been successful in business. This mentor can help you with anything from knowing how to manage your employees to properly filing your taxes. Because their knowledge comes from direct experience, they're able to help you more personally than any other source could.
While your mentor doesn't have to have founded the same type of business you are starting, it would help. For example, another coffee shop founder would be the best source of information in our coffee shop example, but a restaurateur  could also be of significant help.

Part 2 Running Your Business Efficiently.
1. Focus only on your primary operations at first. That is, avoid being caught up in every business opportunity that comes your way. It's better to be perfect at one thing than mediocre at five. This applies as much to making decisions to diversify your business as it does to deciding to take on additional projects for yourself outside of your primary business. Focusing on one thing will allow you to commit all of your resources there and be more productive in that endeavor.
Continuing with our example, imagine that you see another coffee shop making money by selling customized coffee-related merchandise. This may make you want to jump into this market as well. However, doing so before establishing your primary objective, making coffee, would introduce significant risk, and may detract from your ability to focus on coffee quality.
2. Focus on cash flow, not profit. While making a profit should certainly be one of your goals, it should not be your main focus when you are starting out. Cash flow is far more important — many small businesses run out of money before they have even been around long enough to generate a profit, and must close their doors. Pay careful attention to your overhead costs and sales during the first years, and let profit take a backseat.
3. Keep detailed records. In order to be successful, you'll have to make a habit of recording each and every expense and revenue that your company has, as well as every dollar that flows through it. By knowing where exactly your money is coming in and where it's going, you're more capable of recognizing financial difficulties before they arise. In addition, doing this will give you a better idea of where exactly you can make cuts to expenses or increases to revenues.
For example, in our example, you would keep detailed records of how much coffee you bought and sold in a given month and what you paid for it. This could you help you identify if, for example, the price of coffee beans was steadily increasing and help you plan whether or not to raise your own prices or consider switching suppliers.
4. Limit expenses as much as possible. While this may seem obvious, just try to think of areas where you could generate the same effect by spending less money. Consider using pre-owned equipment, finding cheaper forms of advertising (for example, fliers rather than newspaper ads), or negotiating better payment terms with suppliers or customers to save a few dollars here and there. Try to maintain very low spending habits and only spent money when and where you absolutely have to.
In our example, this could mean starting out with used coffee grinders (as long as they still functioned well) and trying to get as many supplies as possible from the same supplier (cups, lids, straws, etc.).
5. Consider supply chain efficiency. Your costs, and therefore your profits, depend on a successful supply chain organization. By fostering good relationships with your suppliers, organizing deliveries, and consistently providing customers with timely service, you can increase your profitability and reputation. Successful supply chain management can also help you eliminate any part of your business with wasted resources, like raw materials or labor.
For example, our example coffee shop would want to be on good terms with its coffee bean supplier and have an organized supply chain structure for a number of reasons. This is especially crucial for ensuring that you never run out of coffee, but could also mean that you could get more consistent deliveries, try new types of coffee bean when they become available, or negotiate lower prices.
6. Consider finding strategic partners. Much like a good mentor, a strategic partner can provide you the boost you need to grow your business. Foster strategic partnerships by reaching out to businesses you think could benefit yours, whether they are suppliers, technology providers, or complementary businesses. A good relationship with another company can provide you both free advertising, lower your costs of doing business, or allow you to expand to new markets, depending on the partners you choose.
For example, your coffee shop could benefit from a strategic relationship with a supplier that gives you access to discounts or new products. Alternately, a strategic partner in a complementary business, such as a pastry shop, could help you both reach new customers and increase your revenues. This could be done either through recommending each other or by offering product's from your partner's business and vice-versa.
7. Be responsible when it comes to debt. It's very important that you realistically assess your ability to pay back any debt that you take on. While starting and running a business is always risk, try to minimize your liabilities by only taking out as much as you absolutely need. And when you do take on debt, be sure to structure your cash flows such that you are paying it off as quickly as possible. Prioritize debt repayment before you do anything else.
For example, if you took out $20,000 to get your coffee shop started, don't think about expanding your product offerings or upgrading your coffee grinders until you've paid that loan back.

Part 3 Growing Your Business.
1. Perfect your business pitch. Have a 30-second speech ready that explains your business as briefly and efficiently as possible, including information about your purpose, your service/products, and your goals. Having a practiced pitch that you can rattle off to anyone can help you in situations where you're trying to make a sale to a customer as well as it can when you're trying to bring an investor on board. If you can't explain your business in this short time, your business plan needs refining.
For your coffee shop, you'd want to explain what you do (sell coffee), your services (the drinks you offer), what makes you special (maybe the coffee you serve is rare or locally roasted), and what you plan to do next (expand to another location, new products, etc.).
2. Earn a reputation for good service. Earning a positive reputation is like free advertising; your customers will spread the word of your business to friends and come back frequently. Treat each and every sale like the success or failure of your business depends on it. This also means that you should be consistent with every action your business takes and every interaction with customers.
For your coffee shop, this may mean throwing out a burnt batch of coffee so that your customers are always served the absolutely best product you can offer.
3. Watch your competition closely. You should always look to your competitors for ideas, especially when you're starting out. Chances are, they're doing something right. If you can figure out what that is, you can implement it in your own business and avoid the trial-and-error they probably went through to get there.
One of the best ways to do this when you're starting out is to examine your competitors' pricing strategies. In our coffee shop example, it would be much simpler to price your coffee similarly to competitors rather than to experiment with different prices on your own.
4. Always be looking for growth opportunities. Once you've gotten established, you should always be on the lookout for places you can expand. Whether that means moving to a larger storefront, increasing manufacturing space, or opening a new location will depend on your business and goals. Successful business owners realize that one of the primary opponents to long-term growth is remaining stagnant. This means taking the risk of expansion rather than resting on your laurels at one, original location.
For our coffee example, maybe there is a nearby area that you find is underserved by coffee shops. Once your primary location is up and running smoothly, you should investigate opening a new shop in that area. This could also mean moving up from a small stand to a full coffee shop, depending on your circumstances.
5. Diversify your income streams. Another way to increase the value of your business is by seeking out other areas where you can make money. Assuming you've already established your primary business, look around and see where you could offer a different service or product. Maybe your customers frequently visit your store for one item and then immediately go to another store for a different item. Find out what that other item is and offer it.
Some easy diversification options for your coffee shop would be offering pastries, sandwiches, or books for purchase.

Community Q&A.

Question : How can I be successful in business generally?
Answer : Read a lot of books on business management and take all the information you can take. Then try to apply it practically. This article may be of use to you: how to become a successful businessman.
Question : How do I make myself CEO of my business?
Answer : If you start a business as a corporation, you (as the founder) can give yourself the responsibilities and title of CEO.

Tips.

Be prepared with 6 months worth of working capital in your business.
This article serves primarily as a guide for the business owner in getting the most out of their business. For more detailed guides that cover the minute details of starting a business, see how to start a small business and how to run a small business.
Pay all insurances up for the year, (I.e., liability, etc.) as soon as possible.

Warnings.
You can lose money if you are personally invested in your company.
June 04, 2020

How to Get Immediate Cash for Your Annuity.


An annuity is a type of investment that is usually handled by an insurance company. An investor will invest her money in an annuity fund in exchange for periodic payouts over a predetermined interval (such as for the next ten years) or indefinitely (for the rest of your life). Some annuities provide the option of getting immediate payment. However, if you are in a financial emergency and require immediate cash, you might have to cash out an annuity early. While there may be hefty fees involved, particularly if your annuity is held within a retirement account like an IRA or 401k, it is possible to get immediate cash from your annuity investment.

Method 1 Getting Cash from an Immediate Annuity.
1. Consider carefully whether you need immediate cash. Investments work best when they are allowed to grow over the long term. Withdrawing cash early from an annuity brings with it a risk of fees and will significantly harm the long-term potential of your investment. Consider very carefully whether you are in a true financial emergency before taking steps to sell an annuity, and be sure to use early withdrawal options only as a last resort.
2. Think about other options for immediate cash. Because of the potential penalties of getting cash from an annuity, consider other options for getting cash during a financial emergency. Many of these options come with lower risks and few to no financial penalties. These include:
Take out a short-term, unsecured loan (a loan without collateral) from your bank or a local credit union.
Renting out a room via AirBNB or another website.
Sell unwanted items online.
Take on an additional part-time job or side gig, such as babysitting, dogsitting, or working retail.
Get a Home Equity Loan. These loans will require interest payments, but they might be lower than the penalties you would pay for cashing in an annuity.
3. Determine exactly how much money you need. In some cases, you might be able to receive small, immediate cash payouts from your annuity without too many penalties and fees. However, if you need to cash in your entire annuity, you will likely pay some hefty fines. Therefore, it is important that you know exactly how much cash you need to get through your financial emergency. By only taking out the money you absolutely need, you might be able to be more financially stable in the long run.
4. Determine whether you have an immediate or deferred annuity. An immediate annuity will provide monthly, quarterly, or annual cash payments to the investor immediately after the investment is purchased. A deferred annuity, however, allows the investment to grow for a period of some years before the payouts begin.
If you have an immediate annuity already, you can simply collect your cash installments at the appropriate intervals. Depending on how much cash you require, these installments might be sufficient for your needs.
When payments are made, annuities are taxed on the earning portion of the asset, not a return of principal.
Additionally, an immediate annuity within a retirement account, like a Roth IRA, can provide penalty-free payments to persons under 59.5 years of age.
5. Convert a deferred annuity to an immediate annuity. This option is one that many investors consider as they transition into retirement. They use the deferred annuity to grow their money over the long-term and then convert into an immediate annuity to guarantee an income stream during their retirement. If you convert your deferred annuity to an immediate annuity, you might have the best of both worlds: immediate access to some cash while still allowing your investment portfolio to grow.
Depending on when you purchased your deferred annuity, however, it might be costly for you to pursue the conversion option. Make sure you discuss fees and penalties carefully with your insurance company and your financial advisor before undertaking a conversion.
6. Collect your cash payments without penalty. If you have an immediate annuity, you will receive several small payments each year. This option is a good one for those who are in immediate need of cash (such as those who are on a fixed income). And as long as you only collect the amount specified in your contract, you can do so without paying extra fees.
You will still likely have to pay income tax on a portion or all of the amount you collect.
While immediate annuities provide an immediate cash flow, they generally pay out less total money than deferred annuities, which have more of an opportunity to grow.
7. Determine your surrender period. A surrender period is the period of time after the initial purchase of the annuity where you will be charged hefty fees for cashing out your plan. A surrender period can be anywhere from 5-10 years after purchase, depending on your contract, though it is usually between 6-8 years.
If your surrender period has passed, you might be able to cash out your annuity without paying too many fees.
If your surrender period has not yet passed, you might want to consider the expenses involved before continuing the early withdrawal process.
8. Decide to sell your immediate annuity. Unlike deferred annuities, most immediate annuities do not provide an option for small-sum early withdrawals or partial sales. You will likely have the opportunity, however, to sell the entire immediate annuity for a lump-sum. Again, reserve this option as a last resort given the hassle and fees involved in cashing out your immediate annuity early.
9. Be aware of possible financial penalties. Withdrawing cash from your annuity early can lead to hefty penalties, taxes, and fines. Be sure that you take these penalties into account before making your decision to withdraw your cash.
If your annuity is part of a retirement account and you withdraw your money before you are 59.5 years old, you will have to pay a 10% early withdrawal fee to the federal government.
If you withdraw your money within the first 5-8 years of purchase, you will likely have to pay a "surrender fee" to your insurance company. The exact fee amount depends on your contract. Many surrender fees begin at about a 7% penalty for the first year after purchase and decrease over time from there. However, some companies might charge a fee as high as 20%.
Cash you receive from annuities counts as income. You will likely have to pay income taxes in addition to the early withdrawal fees and surrender fees. The one exception is that payments from an annuity as part of a Roth IRA are not taxable.
10. Research companies that offer cash in exchange for annuity payments. None will give you the full value of your future payments. They might offer anywhere from 60% to 85% of the value of your annuity. Getting 85% of your annuity’s value would be considered a fairly good offer. Since you are legally transferring your rights, you want a company that follows standard procedures and will prepare you for any required court proceedings.
Understand that you are not getting a good deal here because the company you are selling to has to make a profit. Annuity sale prices are reached by discounting a series of future cash flows by some interest rate. Typically, a buyer will use a lower rate than is earned in the annuity to make a profit themselves. This results in a lower sale price for you.
11. Consult your tax attorney or financial advisor. Before agreeing to sell your annuity to a third party, consult a trusted legal or financial expert. They will help you determine your financial liability and help you navigate through the complicated contracts you might have to sign. This will help to ensure that you understand what is happening and that it is done correctly. They might also be able to help guide you to the most reputable companies that purchase annuities.
12. Collect your documents. Documents required for the sale of an annuity include two forms of identification, your initial annuity policy, and an application to sell your annuity to a third party. You might have to contact your insurance company in order to receive correct, up-to-date copies of your paperwork.
13. Complete the transaction. Upon submitting your paperwork and paying your fees and penalties, you will be able to receive your cash payout. Make sure that you report this income correctly during tax time and that you pay all the extra taxes on this money to avoid future penalties.
You might want to consider discussing your finances with a financial advisor to ensure that you will use and invest the cash payout properly.

Method 2 Getting Cash from a Deferred Annuity.
1. Determine what kind of annuity you hold. There are three kinds of annuity, each one of which pays out money slightly differently. The U.S. Securities and Exchange Commission (SEC) regulates all variable annuities and some index annuities. The SEC does not regulate fixed annuities.
A fixed annuity pays out a predetermined amount at specific intervals over a period of time. This amount is usually based on a specific interest rate applied to your initial investment.
An indexed annuity provides payment to the investor based on the performance of a stock market index fund (or, a fund that tracks the entire stock market performance). Most indexed annuities, however, have a set minimum for payments even if the index fund performs poorly.
A variable annuity allows the investor to choose amongst various investment vehicles, usually mutual funds. Your periodic payment will depend upon the performance of these investments.
2. Determine the type of account your annuity is held in. In addition to the different types of annuity payments, annuities can be held in various types of accounts for certain purposes. These typically include investment and retirement accounts. Both types operate generally the same way, however, they may differ in early withdrawal and tax penalties charged. Check your investment documents or retirement plan agreement to see what type of penalties and restrictions there are on your annuity.
3. Consider penalty-free early withdrawal options. Some deferred annuity policies provide an option for small cash withdrawals without extra penalties. For example, a withdrawal of 5-10% of your initial investment might be accomplished without paying a "surrender fee" to your insurance company. While taking an early withdrawal will diminish your investment's ability to grow, you might be able to get the cash you need without completely emptying your annuity.
If your annuity is part of a retirement account and you are under 59.5 years old, you might still have to pay a 10% tax to the federal government, even if you don't have to pay a penalty to your insurance company.
4. Determine your surrender period. A surrender period is the period of time after the initial purchase of the annuity where you will be charged hefty fees for cashing out your plan. A surrender period can be anywhere from 5-10 years after purchase, depending on your contract, though it is usually between 6-8 years.
If your surrender period has passed, you might be able to cash out your annuity without paying too many fees.
If your surrender period has not yet passed, you might want to consider the expenses involved before continuing the early withdrawal process.
5. Reread your annuity contract. Review the details of your annuity contract. Pay attention to the full-disclosure clause of your agreement. It’s important that you understand what portion of your annuity payments you are exchanging for a lump-sum cash payment.
6. Understand the process. If you are seeking a lump sum of cash in lieu of structured payments, you are in effect signing over to someone else all your rights to receive future annuity payments. That "someone else" is the entity giving you the lump-sum cash.
Be aware that in the long term your annuity is worth much more if you receive structured payments according to the original contract. Talk to your insurance agent to determine the exact worth of your annuity. You may decide to ride out your immediate cash-flow crisis instead of cashing in.
7. Be aware of possible financial penalties. Withdrawing cash from your annuity early can lead to hefty penalties, taxes, and fines. Be sure that you take these penalties into account before making your decision to withdraw your cash.
If your annuity is part of a retirement account and you withdraw your money before you are 59.5 years old, you will have to pay a 10% early withdrawal fee to the federal government.
If you withdraw your money within the first 5-8 years of purchase, you will likely have to pay a "surrender fee" to your insurance company. The exact fee amount depends on your contract. Many surrender fees begin at about a 7% penalty for the first year after purchase and decrease over time from there. However, some companies might charge a fee as high as 20%.
8. Research companies that offer cash in exchange for annuity payments. None will give you the full value of your future payments. They might offer anywhere from 60% to 85% of the value of your annuity. Getting 85% of your annuity’s value would be considered a fairly good offer. Since you are legally transferring your rights, you want a company that follows standard procedures and will prepare you for any required court proceedings.
9. Consult your tax attorney or financial advisor. Before agreeing to sell your annuity to a third party, consult a trusted legal or financial expert. They will help you determine your financial liability and help you navigate through the complicated contracts you might have to sign. This will help to ensure that you understand what is happening and that it is done correctly. They might also be able to help guide you to the most reputable companies that purchase annuities.
10. Collect your documents. Documents required for the sale of an annuity include two forms of identification, your initial annuity policy, and an application to sell your annuity to a third party. You might have to contact your insurance company in order to receive correct, up-to-date copies of your paperwork.
11. Complete the transaction. Upon submitting your paperwork and paying your fees and penalties, you will be able to receive your cash payout. Make sure that you report this income correctly during tax time and that you pay all the extra taxes on this money to avoid future penalties.
You might want to consider discussing your finances with a financial advisor to ensure that you will use and invest the cash payout properly.

Community Q&A.
Question : How can I get money from a union annuity?
Answer : Start by contacting your union steward.
Question : Can I cash out a fixed annuity early?
Answer : What you'll typically lose by cashing out early is a 10% penalty on the taxable portion of your annuity, forfeited to the IRS if you're under age 59½. That's in addition to the 10% federal tax penalty you'll pay on earnings if you're under age 59½.

Tips.

If you aren’t comfortable with the idea of cashing in part or all of your annuity, explore other ways you can raise cash, such as taking out a second mortgage or selling other assets. Downsizing is another way to cover a tight financial spot in your life.
Use the formulas in Discount Cash Flow to find the value of your annuity. You won't be able to sell it for full value, but you need to know what the contract is worth so that you'll know if you're getting a fair offer.

Warnings.
Consult your tax attorney or accountant before selling. If you sell too early, you may be liable for a hefty surrender charge, and if you sell before you have reached the age of 59-and-a-half, you will probably be faced with federal taxes and penalties.
Thoroughly research any company offering to purchase your annuity. You can research any formal complaints filed against a company by contacting the Better Business Bureau.[21] It’s a good idea to ask your tax accountant for recommendations as well.
Do not purchase an annuity unless you have a decent emergency savings account that you can access easily and without penalty. An annuity is not a suitable emergency fund because of the fees, delays, and hassles in receiving quick cash.
To avoid fraud, make sure you purchase an annuity from a reputable, licensed company.
May 04, 2020