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Ray Dalio: 3 pieces of advice for how to manage your savings in a coronavirus recession.

By Tom Huddleston Jr.

Though the stock market is on the rebound of late as more and more states reopen, hedge fund billionaire Ray Dalio has made it clear that he expects the ongoing coronavirus pandemic to leave behind an economic downturn that could be the worst since the Great Depression.

“We’re not going to go back to normal” once the pandemic subsides, Dalio previously told CNBC Make It, arguing against the idea of a “v-shaped recovery” where the economy would rebound quickly once the country fully reopens.

“Think of the virus as like a tsunami that comes in,” Dalio said. “And if it goes away completely and we never see it again, it still will produce damage, the financial damage ... incomes that are lost, balance sheets that are hurt, restructurings that need to take place. So that will impede the recovery.”

With that in mind, Dalio has advice for Americans worrying about whether or not their savings will keep them afloat should the economy truly take a historic turn for the worse that lasts well beyond 2020.

Though 21% of Americans do not save any of their annual income, according to a 2019 Bankrate survey, for those who do, Dalio offers up three pieces of advice on relatively safe investment strategies to carry you through.

Determine how far your savings will go
First, you need to take a hard look at your savings and calculate how much you need to be “safe and free,” Dalio says.

″[Determine] how many months or years can you get by” based on your current savings and what it would take to ensure you can still have the type of life you’re comfortable leading, he says.

In other words, you should calculate your average, basic expenses — from rent or mortgage payments to food costs and other essential bills that cannot be trimmed or cut out completely — in order to figure out how much money you would need to survive losing a major source of income.

Dalio suggests saving enough to make sure “you’re okay for ‘X’ amount of time,” he says, whether that’s several months, or even a year.

Remember, “you don’t have to have a world of luxury to cover the basics,” he says.

And “when you’ve [calculated] that savings ... cut it in half, just to be conservative,” Dalio says. “Because between taxes, inflation and possible losses in your portfolio, maybe they can add up to half.”

“That’s No. 1. Do those calculations so that you know, if everything is bad, you and your family [are] still good,” Dalio says.

Once you have that amount of your portfolio set aside to feel safe, Dalio says you can start planning how to put the rest of your money to work for you by investing any money that is not part of what you’ve set aside from your expenses.

“I want you to visualize your acceptable worst case scenario and secure that, because once you do, everything else changes and you can have peace of mind that you can take more risk,” Dalio says. “But if you haven’t secured that acceptable picture, you have to make doing that your top priority.”

Diversify your investments
Which brings on Dalio’s second piece of money advice, which is to take the money that you feel comfortable building on and “diversify that portfolio well.” That means spreading your money across different asset classes that can typically be counted on to perform relatively well no matter the economic environment.

“You need to diversify by holding assets that will do well in either a rising or a falling growth environment, or a rising or falling inflation environment, and [you] should diversify by holding international as well as domestic asset classes,” Dalio says.

For instance, the billionaire has been adamant that investors should back “both horses in the race” in terms of the U.S.-China trade war and the two superpowers’ increasing competition for economic growth in recent years.

“I believe Chinese businesses are competitors of American businesses or other business around the world, and that therefore you want to be, if you’re diversified, having bets on both horses in the race,” Dalio said in 2019.

Dalio has also argued against holding onto cash or government bonds at the moment, due to fears that currency inflation could hurt their value over time. “Cash is not going to be a good investment,” he says, adding: “In relation to inflation, it’ll probably lose 2% a year and maybe more.”

Dalio does see gold as a more attractive asset, he says, echoing his sentiments from January, when he said: “I think you have to have a little bit of gold in your portfolio.” Many investors, including billionaire Warren Buffett, tend to look at gold as a relatively safe and steady investment in times of crisis.

Don’t try to time the market
Lastly, Dalio says never try to time the market.

That is “going to be really important.”

In the past, Dalio has said that the “biggest mistake that most people make is to judge what will be good by what has been good lately” in terms of looking at how the stock market has performed recently and when is the best time to buy.

Trying to perfectly time the market is something that even professionals can’t always manage, and the average person will find it extremely difficult to do successfully, Dalio says.

“To do that well you have to beat the pros, who themselves typically can’t do that well.”

Instead, it’s probably a better idea for non-professional investors to take long-term positions in a diversified portfolio that can pay off over time. Otherwise, all investors need to keep in mind the historical cycles and patterns of the economy and stock market.

From bubbles leading into busts, and vice versa, Dalio has always been adamant that those economic cycles tend to repeat themselves and that investors need to learn to avoid thinking along the lines of: ”‘That’s a bad market, and I don’t want any of it,’” Dalio previously told CNBC Make It. That’s because a bear market might actually be the best time to get bargain prices on certain stocks.

After all, a company like Amazon once saw its stock price lost most of its value after the tech bubble burst in the early 2000s, but many of the company’s long-term investors (those who held onto the stock through rough times, or bought it at a nadir) have seen huge gains because they ignored the most recent market trends at the time and took a long-term approach that’s paid off as Amazon is now worth several times what it was even just a decade ago.

August 11, 2020

5 Things Every Entrepreneur Must Do to Be Successful, According to Richard BransonIf.

You don't get these fundamentals right, you don't stand a chance.

Building a successful business is hard, and no one has ever done it the same way twice. Each entrepreneur must puzzle through their own series of tough tradeoffs and competing priorities. There's lots of advice out there to guide you, but no one can tell you exactly how to make your business successful.

There are, however, a handful of ways to pretty much guarantee you're going to fail. Get these things wrong, and no amount of cleverness or hard work can save you. And if anyone out there has nailed getting the basics right, it's Sir Richard Branson.

The serial entrepreneur has succeeded big in everything from banking to space tourism, and on his blog recently he shared his five-part formula for entrepreneurial success, no matter what type of business you're building.

1. Make something useful.
This seems obvious, but Branson's not the only one warning would-be entrepreneurs that their most likely mistake is making something no one actually needs. Y Combinator founder Paul Graham, for instance, advises against sitting around brainstorming startup ideas for the sake of making it big. The result, he says, is usually "sitcom startup ideas."

"Imagine one of the characters on a TV show was starting a startup. The writers would have to invent something for it to do. But coming up with good startup ideas is hard. It's not something you can do for the asking. So, unless they got amazingly lucky, the writers would come up with an idea that sounded plausible, but was actually bad," he has written.

Have "I want to build a startup" as your starting point, and you'll probably end up doing the same. Branson tries to steer would-be entrepreneurs around the same pitfall by suggesting they focus on impact, not success.

"Above all else, you should not go into business purely for financial reasons. Running a company involves long hours and hard decisions; if you don't have a better reason than money to keep going, your business will more than likely fail, as many new businesses do."

"So, it's important to create something of use that is going to benefit society as a whole. If you do something you truly care about, you will be in a much better position to find customers, connect with them, and keep them coming back."

2. Have a dead simple message.
Marketing strategy can get complicated, but Branson insists that, at its core, your brand's pitch must be dead simple.

"Customers don't just shop for a brand and its products, but also identify with its core values. Ask yourself, why did I start my business? Be honest -- this will help you establish an authentic value and voice. Then break your message into something simple," he writes.

For instance, Virgin stands for "great customer service, good value, and innovative alternatives to our competitors' offerings," he explains.

3. Market yourself.
Know your message? Great, now you have to get out there and trumpet it to the world. This isn't Field of Dreams. If you build it, they will not come. Not without adequate marketing, at least. That doesn't necessarily mean spending a fortune, but it does require a willingness to put yourself out there for the world to see (and potentially laugh at).

"My mentor, Sir Freddie Laker, a man who had started a company to challenge British Airways on their home turf, gave me some invaluable advice when I was starting up Virgin Atlantic," Branson recalls. "Knowing that we couldn't match the more established airlines in terms of marketing budget, he encouraged me to drive the publicity myself: 'Use yourself. Make a fool of yourself. Otherwise you won't survive.' I took his advice, and I've been thinking up fun ways to stand out from the crowd and draw the media's attention to our company ever since."

Hot-air balloon flights and cross-dressing might not be your thing, and that's fine. You don't have to be as outlandish in courting publicity as Branson, but you do have to be willing to put yourself out there in a brave, authentic way.

4. Embrace social media.
Making a spectacle of yourself might be as old as the first market barker who out-shouted her neighbor to sell more vegetables, but these days this sort of hustle is best done through more high-tech means.

"Social media is not only more cost-efficient than advertising, but it also offers great opportunities for innovative engagement with your customers," Branson claims. Only if you do social right, however.

"In my experience, selling a product through social media doesn't always work -- it's better to simply communicate with your customers in an authentic way and have fun. As you build an online profile that people can identify with and trust, you'll find that they will soon become customers," he instructs.

5. Enjoy what you do.
Liking your work is, of course, important for happiness. But Branson and science agree that you're also far more likely to succeed professionally if you enjoy your time at the office every day. "If you genuinely love and believe in what you do, others will take notice and share your enthusiasm," he believes.

Which is why he also states that, "If you find your interest flagging, it's time to make a change -- switch from operations to management, move on, expand into new territories, anything that interests you. To find success, you need to be fully committed or your work will show it," a sentiment with which many other icons agree.

July 22, 2020

How to Start Investing.

It is never too soon to start investing. Investing is the smartest way to secure your financial future and to begin letting your money make more money for you. Investing is not just for people who have plenty of spare cash. On the contrary, anyone can (and should) invest. You can get started with just a little bit of money and a lot of know-how. By formulating a plan and familiarizing yourself with the tools available, you can quickly learn how to start investing.

Part 1 Getting Acquainted with Different Investment Vehicles.
1. Make sure you have a safety net. Holding some money in reserve is a good idea because (a) if you lose your investment you'll have something to fall back on, and (b) it will allow you to be a bolder investor, since you won't be worried about risking every penny you own.
Save between three and six months' worth of expenses. Call it your emergency fund, set aside for large, unexpected expenses (job loss, medical expenses, auto accident, etc.). This money should be in cash or some other form that's very conservative and immediately available.
Once you have an emergency fund established, you can start to save for your long-term goals, like buying a home, retirement, and college tuition.
If your employer offers a retirement plan, this is a great vehicle for saving, because it can save on your tax bill, and your employer may contribute money to match some of your own contributions, which amounts to "free" money for you.
If you don't have a retirement plan through your workplace, most employees are allowed to accumulate tax-deferred savings in a traditional IRA or a Roth IRA. If you are self-employed, you have options like a SEP-IRA or a "SIMPLE" IRA. Once you've determined the type of account(s) to set up, you can then choose specific investments to hold within them.
Get current on all your insurance policies. This includes auto, health, homeowner's/renter's, disability, and life insurance. With luck you'll never need insurance, but it's nice to have in the event of disaster.
2. Learn a little bit about stocks. This is what most people think of when they consider "investing." Put simply, a stock is a share in the ownership of a business, a publicly-held company. The stock itself is a claim on what the company owns — its assets and earnings.  When you buy stock in a company, you are making yourself part-owner. If the company does well, the value of the stock will probably go up, and the company may pay you a "dividend," a reward for your investment. If the company does poorly, however, the stock will probably lose value.
The value of stock comes from public perception of its worth. That means the stock price is driven by what people think it's worth, and the price at which a stock is purchased or sold is whatever the market will bear, even if the underlying value (as measured by certain fundamentals) might suggest otherwise.
A stock price goes up when more people want to buy that stock than sell it.  Stock prices go down when more people want to sell than buy. In order to sell stock, you have to find someone willing to buy at the listed price. In order to buy stock, you have to find someone selling their stock at a price you like.
The job of a stockbroker is to pair up buyers and sellers.
"Stocks" can mean a lot of different things. For example, penny stocks are stocks that trade at relatively low prices, sometimes just pennies.
Various stocks are bundled into what's called an index, like the Dow Jones Industrials, which is a list of 30 high-performing stocks. An index is a useful indicator of the performance of the whole market.
3. Familiarize yourself with bonds. Bonds are issuances of debt, similar to an IOU. When you buy a bond, you're essentially lending someone money.  The borrower ("issuer") agrees to pay back the money (the "principal") when the life ("term") of the loan has expired. The issuer also agrees to pay interest on the principal at a stated rate. The interest is the whole point of the investment. The term of the bond can range from months to years, at the end of which period the borrower pays back the principal in full.
Here's an example: You buy a five-year municipal bond for $10,000 with an interest rate of 2.35%. Thus, you lend the municipality $10,000. Each year the municipality pays you interest on your bond in the amount of of 2.35% of $10,000, or $235. After five years the municipality pays back your $10,000. So you've made back your principal plus a profit of $1175 in interest (5 x $235).
Generally the longer the term of the bond, the higher the interest rate. If you're lending your money for a year, you probably won't get a high interest rate, because one year is a relatively short period of risk. If you're going to lend your money and not expect it back for ten years, however, you will be compensated for the higher risk you're taking, and the interest rate will be higher. This illustrates an axiom in investing: The higher the risk, the higher the return.
4. Understand the commodities market. When you invest in something like a stock or a bond, you invest in the business represented by that security. The piece of paper you get is worthless, but what it promises is valuable. A commodity, on the other hand, is something of inherent value, something capable of satisfying a need or desire. Commodities include pork bellies (bacon), coffee beans, oil, natural gas, and potash, among many other items. The commodity itself is valuable, because people want and use it.
People often trade commodities by buying and selling "futures." A future is simply an agreement to buy or sell a commodity at a certain price sometime in the future.
Futures were originally used as a "hedging" technique by farmers. Here's a simple example of how it works: Farmer Joe grows avocados. The price of avocados, however, is typically volatile, meaning that it goes up and down a lot. At the beginning of the season, the wholesale price of avocados is $4 per bushel. If Farmer Joe has a bumper crop of avocados but the price of avocados drops to $2 per bushel in April at harvest, Farmer Joe may lose a lot of money.
Joe, in advance of harvest as insurance against such a loss, sells a futures contract to someone. The contract stipulates that the buyer of the contract agrees to buy all of Joe's avocados at $4 per bushel in April.
Now Joe has protection against a price drop. If the price of avocados goes up, he'll be fine because he can sell his avocados at the market price. If the price of avocados drops to $2, he can sell his avocados at $4 to the buyer of the contract and make more than other farmers who don't have a similar contract.
The buyer of a futures contract always hopes that the price of a commodity will go up beyond the futures price he paid. That way he can lock in a lower-than-market price. The seller hopes that the price of a commodity will go down. He can buy the commodity at low (market) prices and then sell it to the buyer at a higher-than-market price.
5. Know a bit about investing in property. Investing in real estate can be a risky but lucrative proposition. There are lots of ways you can invest in property. You can buy a house and become a landlord. You pocket the difference between what you pay on the mortgage and what the tenant pays you in rent. You can also flip homes. That means you buy a home in need of renovations, fix it up, and sell it as quickly as possible. Real estate can be a profitable vehicle for some, but it is not without substantial risk involving property maintenance and market value.
Other ways of gaining exposure to real estate include collateralized mortgage obligations (CMOs) and collateralized debt obligations (CDOs), which are mortgages that have been bundled into securitized instruments. These, however, are tools for sophisticated investors: their transparency and quality can vary greatly, as revealed during the 2008 downturn.
Some people think that home values are guaranteed to go up. History has shown otherwise: real estate values in most areas show very modest rates of return after accounting for costs such as maintenance, taxes and insurance. As with many investments, real estate values do invariably rise if given enough time. If your time horizon is short, however, property ownership is not a guaranteed money-maker.
Property acquisition and disposal can be a lengthy and unpredictable process and should be viewed as a long-term, higher-risk proposition. It is not the type of investment that is appropriate if your time horizon is short and is certainly not a guaranteed investment.
6. Learn about mutual funds and exchange-traded funds (ETFs). Mutual funds and ETFs are similar investment vehicles in that each is a collection of many stocks and/or bonds (hundreds or thousands in some cases). Holding an individual security is a concentrated way of investing – the potential for gain or loss is tied to a single company – whereas holding a fund is a way to spread the risk across many companies, sectors or regions. Doing so can dampen the upside potential but also serves to protect against the downside risk.
Commodities exposure is usually achieved by holding futures contracts or a fund of futures contracts. Real estate can be held directly (by owning a home or investment property) or in a real estate investment trust (REIT) or REIT fund, which holds interests in a number of residential or commercial properties.

Part 2 Mastering Investment Basics.
1. Buy undervalued assets ("buy low, sell high"). If you're talking about stocks and other assets, you want to buy when the price is low and sell when the price is high. If you buy 100 shares of stock on January 1st for $5 per share, and you sell those same shares on December 31st for $7.25, you just made $225. That may seem a paltry sum, but when you're talking about buying and selling hundreds or even thousands of shares, it can really add up.
How do you tell if a stock is undervalued? You need to look at a company closely — its earnings growth, profit margins, its P/E ratio, and its dividend yield — instead of looking at just one aspect and making a decision based on a single ratio or a momentary drop in the stock's price.
The price-to-earnings ratio is a common way of determining if a stock is undervalued. It simply divides a company's share price by its earnings. For example, if Company X is trading at $5 per share, with earnings of $1 per share, its price-to-earnings ratio is 5. That is to say, the company is trading at five times its earnings. The lower this figure, the more undervalued the company may be. Typical P/E ratios range between 15 and 20, although ratios outside that range are not uncommon. Use P/E ratios as only one of many indications of a stock's worth.
Always compare a company to its peers. For example, assume you want to buy Company X. You can look at Company X's projected earnings growth, profit margins, and price-to-earnings ratio. You would then compare these figures to those of Company X's closest competitors. If Company X has better profit margins, better projected earnings, and a lower price-to-earnings ratio, it may be a better buy.
Ask yourself some basic Question : s: What will the market be for this stock in the future? Will it look bleaker or better? What competitors does this company have, and what are their prospects? How will this company be able to earn money in the future? These should help you come to a better understanding of whether a company's stock is under- or over-valued.
2. Invest in companies that you understand. Perhaps you have some basic knowledge regarding some business or industry. Why not put that to use? Invest in companies or industries that you know, because you're more likely to understand revenue models and prospects for future success. Of course, never put all your eggs in one basket: investing in only one -- or a very few -- companies can be quite risky. However, wringing value out of a single industry (whose workings you understand) will increase your chances of being successful.
For example, you may hear plenty of positive news on a new technology stock. It is important to stay away until you understand the industry and how it works. The principle of investing in companies you understand was popularized by renowned investor Warren Buffett, who made billions of dollars sticking only with business models he understood and avoiding ones he did not.
3. Avoid buying on hope and selling on fear. It's very easy and too tempting to follow the crowd when investing. We often get caught up in what other people are doing and take it for granted that they know what they're talking about. Then we buy stocks just because other people buy them or sell them when other people do. Doing this is easy. Unfortunately, it's a good way to lose money. Invest in companies that you know and believe in — and tune out the hype — and you'll be fine.
When you buy a stock that everyone else has bought, you're buying something that's probably worth less than its price (which has probably risen in response to the recent demand). When the market corrects itself (drops), you could end up buying high and then selling low, just the opposite of what you want to do. Hoping that a stock will go up just because everyone else thinks it will is foolish.
When you sell a stock that everyone else is selling, you're selling something that may be worth more than its price (which likely has dropped because of all the selling). When the market corrects itself (rises), you've sold low and will have to buy high if you decide you want the stock back.
Fear of losses can prove to be a poor reason to dump a stock.
If you sell based on fear, you may protect yourself from further declines, but you may also miss out on a rebound. Just as you did not anticipate the decline, you will not be able to predict the rebound. Stocks have historically risen over long time frames, which is why holding on to them and not over-reacting to short-term swings is important.
4. Know the effect of interest rates on bonds. Bond prices and interest rates have an inverse relationship. When interest rates go up, bond prices go down. When interest rates go down, bond prices go up. Here's why:
Interest rates on bonds normally reflect the prevailing market interest rate. Say you buy a bond with an interest rate of 3%. If interest rates on other investments then go up to 4% and you're stuck with a bond paying 3%, not many people would be willing to buy your bond from you when they can buy another bond that pays them 4% interest. For this reason, you would have to lower the price of your bond in order to sell it. The opposite situation applies when bond market rates are falling.
5. Diversify. Diversifying your portfolio is one of the most important things that you can do, because it diminishes your risk. Think of it this way: If you were to invest $5 in each of 20 different companies, all of the companies would have to go out of business before you would lose all your money. If you invested the same $100 in just one company, only that company would have to fail for all your money to disappear. Thus, diversified investments "hedge" against each other and keep you from losing lots of money because of the poor performance of a few companies.
Diversify your portfolio not only with a good mix of stocks and bonds, but go further by buying shares in companies of different sizes in different industries and in different countries. Often when one class of investment performs poorly, another class performs nicely. It is very rare to see all asset classes declining at the same time.
Many believe a balanced or "moderate" portfolio is one made up of 60% stocks and 40% bonds. Thus, a more aggressive portfolio might have 80% stocks and 20% bonds, and a more conservative portfolio might have 70% bonds and 30% stocks. Some advisors will tell you that your portfolio's percentage of bonds should roughly match your age.
6. Invest for the long run.  Choosing good-quality investments can take time and effort. Not everyone can do the research and keep up with the dynamics of all the companies being considered. Many people instead employ a "buy and hold" approach of weathering the storms rather than attempting to predict and avoid market downturns. This approach works for most in the long term but requires patience and discipline. There are some, however, who choose to try their hand at being a day-trader, which involves holding stocks for a very short time (hours, even minutes). Doing so, however, does not often lead to success over the long term for the following reasons:
Brokerage fees add up. Every time you buy or sell a stock, a middleman known as a broker takes a cut for connecting you with another trader. These fees can really add up if you're making a lot of trades every day, cutting into your profit and magnifying your losses.
Many try to predict what the market will do and some will get lucky on occasion by making some good calls (and will claim it wasn't luck), but research shows that this tactic does not typically succeed over the long term.
The stock market rises over the long term. From 1871 to 2014, the S&P 500's compound annual growth rate was 9.77%, a rate of return many investors would find attractive. The challenge is to stay invested long-term while weathering the ups and downs in order to achieve this average: the standard deviation for this period was 19.60%, which means some years saw returns as high as 29.37% while other years experienced losses as large as 9.83%.  Set your sights on the long term, not the short. If you're worried about all the dips along the way, find a graphical representation of the stock market over the years and hang it somewhere you can see whenever the market is undergoing its inevitable–and temporary–declines.
7. Consider whether or not to short sell. This can be a "hedging" strategy, but it can also amplify your risk, so it's really suitable only for experienced investors. The basic concept is as follows: Instead of betting that the price of a security is going to increase, "shorting" is a bet that the price will drop. When you short a stock (or bond or currency), your broker actually lends you shares without your having to pay for them. Then you hope the stock's price goes down. If it does, you "cover," meaning you buy the actual shares at the current (lower) price and give them to the broker. The difference between the amount credited to you in the beginning and the amount you pay at the end is your profit.
Short selling can be dangerous, however, because it's not easy to predict a drop in price. If you use shorting for the purpose of speculation, be prepared to get burned sometimes. If the stock's price were to go up instead of down, you would be forced to buy the stock at a higher price than what was credited to you initially. If, on the other hand, you use shorting as a way to hedge your losses, it can actually be a good form of insurance.
This is an advanced investment strategy, and you should generally avoid it unless you are an experienced investor with extensive knowledge of markets. Remember that while a stock can only drop to zero, it can rise indefinitely, meaning that you could lose enormous sums of money through short-selling.

Part 3 Starting Out.
1. Choose where to open your account. There are different options available: you can go to a brokerage firm (sometimes also called a wirehouse or custodian) such as Fidelity, Charles Schwab or TD Ameritrade. You can open an account on the website of one of these institutions, or visit a local branch and choose to direct the investments on your own or pay to work with a staff advisor. You can also go directly to a fund company such as Vanguard, Fidelity, or T. Rowe Price and let them be your broker. They will offer you their own funds, of course, but many fund companies (such as the three just named) offer platforms on which you can buy the funds of other companies, too. See below for additional options in finding an advisor.
Always be mindful of fees and minimum-investment rules before opening an account. Brokers all charge fees per trade (ranging from $4.95 to $10 generally), and many require a minimum initial investment (ranging from $500 to much higher).
Online brokers with no minimum initial-investment requirement include Capital One Investing, TD Ameritrade, First Trade, TradeKing, and OptionsHouse.
If you want more help with your investing, there is a variety of ways to find financial advice: if you want someone who helps you in a non-sales environment, you can find an advisor in your area at one of the following sites: letsmakeaplan.org, www.napfa.org, and garrettplanningnetwork.com. You can also go to your local bank or financial institution. Many of these charge higher fees, however, and may require a large opening investment.
Some advisors (like Certified Financial Planners™) have the ability to give advice in a number of areas such as investments, taxes and retirement planning, while others can only act on a client's instructions but not give advice, It's also important to know that not all people who work at financial institutions are bound to the "fiduciary" duty of putting a client's interests first. Before starting to work with someone, ask about their training and expertise to make sure they are the right fit for you.
2. Invest in a Roth IRA as soon in your working career as possible. If you're earning taxable income and you're at least 18, you can establish a Roth IRA. This is a retirement account to which you can contribute up to an IRS-determined maximum each year (the latest limit is the lesser of $5,500 or the amount earned plus an additional $1,000 "catch up" contribution for those age 50 or older). This money gets invested and begins to grow. A Roth IRA can be a very effective way to save for retirement.
You don't get a tax deduction on the amount you contribute to a Roth, as you would if you contributed to a traditional IRA. However, any growth on top of the contribution is tax-free and can be withdrawn without penalty after you turn age 59½ (or earlier if you meet one of the exceptions to the age 59½ rule).
Investing as soon as possible in a Roth IRA is important. The earlier you begin investing, the more time your investment has to grow. If you invest just $20,000 in a Roth IRA before you're 30 years old and then stop adding any more money to it, by the time you're 72 you'll have a $1,280,000 investment (assuming a 10% rate of return). This example is merely illustrative. Don't stop investing at 30. Keep adding to your account. You will have a very comfortable retirement if you do.
How can a Roth IRA grow like this? By compound interest. The return on your investment, as well as reinvested interest, dividends and capital gains, are added to your original investment such that any given rate of return will produce a larger profit through accelerated growth. If you are earning an average compound annual rate of return of 7.2%, your money will double in ten years. (This is known as "the rule of 72.")
You can open a Roth IRA through most online brokers as well as through most banks. If you are using a self-directed online broker, you will simply select a Roth IRA as the type of account while you are registering.
3. Invest in your company's 401(k). A 401(k) is a retirement-savings vehicle into which an employee can direct portions of his or her paychecks and receive a tax deduction in the year of the contributions. Many employers will match a portion of these contributions, so the employee should contribute at least enough to trigger the employer match.
4. Consider investing mainly in stocks but also in bonds to diversify your portfolio. From 1925 to 2011, stocks outperformed bonds in every rolling 25-year period. While this may sound appealing from a return standpoint, it entails volatility, which can be worrisome. Add less-volatile bonds to your portfolio for the sake of stability and diversification. The older you get, the more appropriate it becomes to own bonds (a more conservative investment). Re-read the above discussion of diversification.
5. Start off investing a little money in mutual funds. An index fund is a mutual fund that invests in a specific list of companies of a particular size or economic sector. Such a fund performs similarly to its index, such as the S&P 500 index or the Barclays Aggregate Bond index.
Mutual funds come in different shapes and sizes. Some are actively managed, meaning there is a team of analysts and other experts employed by the fund company to research and understand a particular geographical region or economic sector. Because of this professional management, such funds generally cost more than index funds, which simply mimic an index and don't need much management. They can be bond-heavy, stock-heavy, or invest in stocks and bonds equally. They can buy and sell their securities actively, or they can be more passively managed (as in the case of index funds).
Mutual funds come with fees. There may be charges (or "loads") when you buy or sell shares of the fund. The fund's "expense ratio" is expressed as a percentage of total assets and pays for overhead and management expenses. Some funds charge a lower-percentage fee for larger investments. Expense ratios generally range from as low as 0.15% (or 15 basis points, abbreviated "BPS") for index funds to as high as 2% (200 BPS) for actively managed funds. There may also be a "12b-1" fee charged to offset a fund's marketing expenses.
The U.S. Securities and Exchange Commission states that no evidence exists that higher-fee mutual funds produce better returns than do lower-fee funds. In other words, deal with lower-fee funds.
Mutual funds can be purchased through nearly any brokerage service. Even better is to purchase directly from a mutual fund company. This avoids brokerage fees. Call or write the fund company or visit their website. Opening a fund account is simple and easy. See Invest in Mutual Funds.
6. Consider exchange-traded funds in addition to or instead of mutual funds. Exchange-traded funds (ETFs) are very similar to mutual funds in that they pool people's money and buy many investments. There are a few key differences.
ETFs can be traded on an exchange throughout the business day just like stocks, whereas mutual funds are bought and sold only at the end of each trading day.
ETFs are typically index funds and do not generate as much in the way of taxable capital gains to pass on to investors as compared with actively managed funds. ETFs and mutual funds are becoming less distinct from each other, and investors need not own both types of investment. If you like the idea of buying and selling fund shares during (rather than at the end of) the trading day, ETFs are a good choice for you.

Part 4 Making the Most of Your Money.
1. Consider using the services of a financial planner or advisor. Many planners and advisors require that their clients have an investment portfolio of at least a minimum value, sometimes $100,000 or more. This means it could be hard to find an advisor willing to work with you if your portfolio isn't well established. In that case, look for an advisor interested in helping smaller investors.
How do financial planners help? Planners are professionals whose job is to invest your money for you, ensure that your money is safe, and guide you in your financial decisions. They draw from a wealth of experience at allocating resources. Most importantly, they have a financial stake in your success: the more money you make under their tutelage, the more money they make.
2. Buck the herd instinct. The herd instinct, alluded to earlier, is the idea that just because a lot of other people are doing something, you should, too.  Many successful investors have made moves that the majority thought were unwise at the time.
That doesn't mean, however, that you should never seek investment advice from other people. Just be wise about choosing the people you listen to. Friends or family members with a successful background in investing can offer worthwhile advice, as can professional advisors who charge a flat fee (rather than a commission) for their help.
Invest in smart opportunities when other people are scared. In 2008 as the housing crisis hit, the stock market shed thousands of points in a matter of months. A smart investor who bought stocks as the market bottomed out enjoyed a strong return when stocks rebounded.
This reminds us to buy low and sell high. It takes courage to buy investments when they are becoming cheaper (in a falling market) and sell those investments when they are looking better and better (a rising market). It seems counter-intuitive, but it's how the world's most successful investors made their money.
3. Know the players in the game.  Which institutional investors think that your stock is going to drop in price and have therefore shorted it? What mutual fund managers have your stock in their fund, and what is their track record? While it helps to be independent as an investor, it's also helpful to know what respected professionals are doing.
There are websites which compile recent opinions on a stock from analysts and expert investors. For example, if you are considering a purchase of Tesla shares, you can search Tesla on Stockchase. It will give you all the recent expert opinions on the stock.
4. Re-examine your investment goals and strategies every so often. Your life and conditions in the market change all the time, so your investment strategy should change with them. Never be so committed to a stock or bond that you can't see it for what it's worth.
While money and prestige may be important, never lose track of the truly important, non-material things in life: your family, friends, health, and happiness.
For example, if you are very young and saving for retirement, it may be appropriate to have most of your portfolio invested in stocks or stock funds. This is because you would have a longer time horizon in which to recover from any big market crashes or declines, and you would be able to benefit from the long-term trend of markets moving higher.
If you are just about to retire, however, having much less of your portfolio in stocks, and a large portion in bonds and/or cash equivalents is wise. This is because you will need the money in the short-term, and as a result you do not want to risk losing the money in a stock market crash right before you need it.

Community Q&A
Question : I have low money, how I can get rich?
Answer : Expect it to take many years to get rich. Follow any or all of the steps outlined above.
Question : How do I find a broker to invest in the stock market?
Answer : There are several discount brokers online who charge a small fee for buying stock for you. There are also stockbrokers in most cities you can deal with in person. They charge a bit more, but they can offer you more personal service and help you choose stocks if you'd like.
Question : What if I have a stock in mind, but don't want a broker/brokerage firm? How do I actually purchase stock from that particular company, immediately?
Answer : Look online for the company's investor-relations department phone number. Call and ask if they offer direct stock purchases. If so, they will give you instructions for purchasing their stock. They may take a credit card, or you can write them a check.
Question : How do I start investing? Do I need an agent? Can Canadians invest in US Stocks?
Answer : Canadians -- and anyone else -- may invest in U.S. stocks. The typical way it's done is through a stockbroker. A good way to start investing is to consult with an experienced, fee-based financial advisor. A fee-based advisor does not make money by convincing you to make a particular investment.
Question : What is the difference between "ex-dividend date" and "record date"?
Answer : A "record date" is the date a dividend distribution is declared, the date at the close of which one must be the shareholder in order to receive the declared dividend. An "ex-dividend date" is typically two business days before the record date. When shares of a stock are sold near the record date of a dividend declaration, the ex-dividend date is the last day on which the seller is clearly entitled to the dividend payment.
Question : Is a financial planner really necesary?
Answer : Not if you can supply your own financial acumen and practical level-headedness. If you are not clueless about finances, or if you're personally acquainted with someone with considerable financial experience to share with you, there's no need to pay for advice. Having said that, however, the more money you want to place at risk, the more a fee-only advisor is worth hiring.
Question : How do I initiate an investment process after I open the account?
Answer : Your broker can explain the process to you. It's just a matter of telling the broker which investment(s) you want to buy. A full-service broker will help you make that decision if you'd like.
Question : I want to buy Exxon stocks right now online. What's the best way?
Answer : See Part 3 of Buy Stocks.
Question : If my company is closing, can I withdraw the 401k without any penalty?
Answer : Your 401k is probably "portable," meaning you can take it with you without penalty if you switch jobs. In your case, you shouldn't have any trouble removing the funds (assuming you plan to deposit them in another similar plan).
Question : Is it OK to connect my stock market account with my savings account?
Answer : Yes, that's a safe place to keep your money while you're not using it to buy stock.

Tips.
One of the most painless and efficient ways to invest is to dedicate a portion of each paycheck to regular contributions to an investment account. Doing so can provide some great advantages:
Dollar-cost averaging: by saving a steady amount every payday, you purchase more shares of an investment when the share price is lower and fewer shares when the price is higher. That keeps the average share price you pay relatively low.
A disciplined savings plan: having a portion withheld from your paycheck is a way of putting money away before you have a chance to spend it and can translate into a consistent habit of saving.
The "miracle" of compound interest: earning interest on previously earned interest is what Albert Einstein called "the eighth wonder of the world." Compounding is guaranteed to make your retirement years easier if you let it work its magic by leaving your money invested and untouched for as long as possible. Many years of compounding can bring astonishingly good results.

Warnings.

If you intend to hire a financial advisor, make sure s/he is a "fiduciary." That's a person who is legally bound to propose investments for you that will benefit you. An advisor who is not a fiduciary may propose investments that will mainly benefit the advisor (not you).
When looking for an advisor, choose one who charges you a flat fee for advice, not one who is paid a commission by the vendor of an investment product. A fee-based advisor will retain you as a happy client only if his/her advice works out well for you. A commission-based advisor's success is based on selling you a product, regardless of how well that product performs for you.
June 04, 2020

How to Create an Investment Plan.


Creating a viable investment plan requires a little more than simply establishing a savings account and buying a few random shares of stocks. In order to structure a plan that is right, it's important to understand where you're at and what you want to accomplish with the investments. Then, you'll define how to reach those goals and select the best investment options to reach them. The good news is that it is never too late to create and implement a personal investment plan and begin creating a nest egg for the future.

Part 1 Assessing Where You're At.
1. Select an age-appropriate investment option. Your age will have a significant impact on your investment strategy.
Generally speaking, the younger you are, the more risk you can take. That's because you have more time to recover from a market downturn or loss of value in a particular investment. So, if you're in your 20's, you can allocate more of your portfolio to more aggressive investments (like growth-oriented and small-cap companies for example).
If you're nearing retirement, allocate more of your portfolio to less aggressive investments, like fixed-income, and large-cap value companies.
2. Understand your current financial situation. Be aware of how much disposable income you have available to invest. Take a look at your budget and determine how much money is left over for investments following your monthly expenses and after you have set aside an emergency fund equivalent to three to 6 months' worth of expenses.
3. Develop your risk profile. Your risk profile determines how much risk you're willing to take. Even if you're young, you might not want to take a lot of risks. You'll select your investments based on your risk profile.
Generally speaking, stocks are more volatile than bonds, and bank accounts (checking and savings accounts) are not volatile.
Remember, there are always risk trade-off's to be made. Often, when you take less risk, you make less. Investors are richly rewarded for taking significant risks, but they can also face steep losses.

Part 2 Establishing Your Goals.
1. Set goals for your investments. What do you want to do with the money you make from your investments? Do you want to retire early? Do you want to buy a nice house? Do you want a boat?
As a rule of thumb, you're going to want a diversified portfolio no matter what your goal is (buying a house, saving for a child's college education, etc.). The idea is to let the investment grow over a long period of time so that you have enough to pay for the goal.
If your goal is particularly aggressive, you should put more money in the investment periodically rather than opting for a more risky investment. That way, you're more likely to achieve your goal rather than lose the money that you've invested.
2. Establish a timeline for your goals. How soon do you want to reach your financial goals? That will determine the type of investments you make.
If you're interested in getting a great return on your investment quickly, and you are prepared to take the risk that you could also see a great loss just as quickly, then you'll select more aggressive investments that have the potential for significant return. These include undervalued stocks, penny stocks, and land that might quickly appreciate in value.
If you're interested in building wealth slowly, you'll select investments that generate a slower return on investment over time.
3. Determine the level of liquidity you want. A "liquid" asset is defined as an asset that can be easily converted to cash. That way, you'll have quick access to the money if you need it in an emergency.
Stocks and mutual funds are very liquid and can be converted into cash, usually in a matter of days.
Real estate is not very liquid. It usually takes weeks or months to convert a property to cash.

Part 3 Creating the Plan.
1. Decide on how you want to diversify. You don't want to put all your eggs in one basket. For example: Every month, you might want to put 30% of your investment money into stocks, another 30% into bonds, and the remaining 40% into a savings account. Adjust those percentages and investment options so that they're in line with your financial goals.
2. Ensure that your plan is in line with your risk profile. If you put 90% of your disposable income into stocks every month, then you're going to lose a lot of money if the stock market crashes. That might be a risk that you're willing to take, but be sure that's the case.
3. Consult a financial adviser. If you're uncertain about how to set up a plan in line with your goals and your risk profile, talk to a qualified financial adviser and get some feedback.
4. Investigate your options. There are many different accounts you might use for an investment plan. Familiarize yourself with some of the basics and figure out what works for you.
Set up a short-term emergency savings account with three to six months worth of living expenses. It's important to have this established to protect yourself if something unexpected happens (job loss, injury or illness, etc.). This money should easy to access in a hurry.
Consider your options for long-term savings. If you are thinking about saving up for retirement, you may want to set up an IRA or 401(k). Your employer may offer a 401(k) plan in which they will match your contribution.
If you want to start an education fund, think about 529 plans and Education Savings Accounts (ESAs). Earnings from these accounts are free from federal income tax as long as they’re used to pay for qualified education expenses.

Part 4 Evaluating Your Progress.
1. Monitor your investments from time to time. Check to see if they're performing according to your goals. If not, reevaluate your investments and determine where changes need to be made.
2. Determine if you need to change your risk profile. Generally speaking, as you get older, you'll want to take less risk. Be sure to adjust your investments accordingly.
If you have money in risky investments, it's a good idea to sell them and move the money to more stable investments when you get older.
If your finances tolerate the volatility of your portfolio very well, you might want to take on even more risk so that you can reach your goals sooner.
3. Evaluate whether or not you're contributing enough to reach your financial goals. It may be the case that you're not putting enough money from every paycheck into your investments to make your goals. On a more positive note, you might find that you're way ahead of reaching your goals and that you're putting too much money into your investments on a regular basis. In either case, adjust your contributions accordingly.

Community Q&A.

Question : Is 400, 000 dollars enough money to retire on?
Answer : If you own your own house and a new car, then possibly. If not, then no. Try to retire on 900,000 to a million at least.
Question : As a young investor, where can I find a reasonably priced, honest financial advisor?
Answer : See Hire a Financial Advisor and Select a Financial Advisor.
Question : Is it possible to invest with $500?
Answer : Yes. See Invest Small Amounts of Money Wisely and Invest a Small Amount of Money Online.
Question : Where do I start investing my money?
Answer : Ask this Question :  of a professional, fee-based financial advisor. If you don't want to pay for advice, open an account with a large mutual fund company. Fidelity, Vanguard and T. Rowe Price are excellent choices among many others.
Question : Can a kid make an investment plan?
Answer : Absolutely. Use the above suggestions. The younger you are when you start saving and investing money, the better off you will be later in life.
Question : Which business is less risky and more profitable?
Answer : Profit follows risk. That means that any business that's quite profitable probably involves considerable risk. To address your Question :  specifically, "blue chip" companies typically represent the chance for profit at less risk. They are large, well-established firms such as those on the Dow Industrials index or the S&P 500 index.
Question : Is it good to embark on an investment where $200,000 is needed as capital, while in return I get $100,000 as profit in a year's time?
Answer : It's not possible to say whether such an opportunity is "good" without knowing a lot more about it, but you're talking about a 50% annual return, which is probably not a realistic possibility.
Question : How do I select the kind of business I want to invest in?
Answer : Most people choose a business that they want to invest in based on what their gut instinct is telling them. Risk takers will most likely want to invest in stocks or assets that will yield more significant returns. "Safer" investors will stick to low-risk investments, wishing to gain what they will over a more extended period. Overall, identify the type of investor that you are and then do a bit of research about companies that offer you the returns that you are looking for.
Question : How can I create an account for a simple investment plan?
Answer : It is very easy to open an account with any brokerage firm or mutual fund company. Call them, and they will lead you through the process, or go to their website, and they will have all the instructions you need.

Tips.

Even the best investment plan may need tweaking as changes in the economy occur or your personal circumstances shift in some manner. See those situations as opportunities to rethink your strategy while still keeping your goals uppermost in your mind. Doing so will lend direction to your investment activities and make it easier to see the big picture even as you deal with what is happening today.

June 02, 2020


How to Understand Business Finances.


Business finances can seem overwhelming, especially if you’re a new business owner. Fortunately, things like accounts receivable, accounts payable, cash flow, and gross margin aren't actually as complicated as they might seem. Start by learning some basic terminology and how to calculate the revenue and profit for your business. Then, learn how to easily track your finances using things like balance sheets and income statements. Once you’ve got these basics down, you’ll be well on your way to successfully managing your business’ finances.



Method 1 Understanding Revenue and Profit.

1. Add up the total amount you’ve earned in a given period to find your revenue. Revenue is the total dollar amount that your business has earned in a given period of time, like one month. This isn’t how much money you’ll be pocketing as a business owner though. It’s just the total amount of money you’ve brought in, before subtracting expenses.

Imagine you own a lemonade stand. If you sell 100 glasses of lemonade for $1 per glass in a month, your revenue for that month would be $100.

2. Total how much you spent on materials and labor to calculate your COGS. COGS, short for cost of goods sold, is the total amount you spent on materials and labor to produce your goods or services. This is the money you’ve invested into creating the product or service you’re selling.

The COGS for your lemonade stand would include the cost of lemons, cups, and sugar.

Say you need 50 lemons, 100 cups, and 25 cups of sugar to make 100 glasses of lemonade. If lemons are $.25 each, cups are $.10 each, and cups of sugar are $.15 each, that means your COGS would be $26.25.

Only direct labor is included in COGS. Direct labor is labor that’s directly related to the production of your goods or services. Paying someone to advertise your lemonade stand on social media wouldn’t be considered direct labor (because it’s not directly tied to the production of your lemonade), so you wouldn’t include that in your COGS.

3. Subtract COGS from revenue to find your gross profit. Gross profit is equal to the revenue your business is bringing in minus the cost of your goods sold (COGS). Gross profit shows how much money your business is earning after subtracting direct labor and material costs, but it doesn’t factor in other expenses.

If the revenue for your lemonade stand is $100 and the COGS is $26.25, your gross profit would be $100 - $26.25, or $73.75.

Tracking gross profit over time can help you notice periods where your business is less profitable so you can make changes if necessary.

4. Subtract expenses from gross profit to calculate your net profit. Net profit, also known as your bottom line, is the total amount your business brings in over a given period (revenue), minus expenses and COGS. This is the amount of money you have leftover after factoring in all of your expenses. You can pocket this money or reinvest it in your business.

Expenses for your lemonade stand would include things like printing posters to advertise your stand, buying a wagon to carry your supplies, and paying a friend to help pass out your posters.

If your lemonade stand expenses add up to $30, you would subtract $30 from your gross profit, which is $73.75, and get $43.75. Therefore, your gross profit is $43.75.

5. Use revenue and COGS to calculate your gross margin. Gross margin is the percentage of every dollar you make that is profit. The higher your gross margin is, the more profit you make with each sale. To find your gross margin, subtract COGS from revenue, then divide that number by your revenue.

To calculate the gross margin for your lemonade stand, first you would subtract $26.25 (your COGS) from $100 (your revenue) to get $73.75. Then, you would divide $73.75 by $100 to get 0.73. Therefore, your gross margin is 73%, which means 73% of every dollar you make is profit.



Method 2 Tracking Your Business Finances,

1. Use an income statement to keep track of your profit. An income statement, also known as a profit and loss statement or “P&L,” shows the revenue, expenses, and net profit for your business in a given period. Income statements are usually prepared either monthly or quarterly.

The income statement for your lemonade stand would include how much you spent, how much you earned, and your net profit or loss for the month.

2. Keep a balance sheet that shows the financial status of your business. A balance sheet shows the financial status of your business at a given time. It should include your assets, or things your business owns that are of value, and your liabilities, which are your financial debts and obligations. You can use your balance sheet to determine how financially healthy your business is. Ideally, your business should have more assets than liabilities.

Your lemonade stand’s assets would include things like the wooden stand you own and how much cash is in your register. Your liabilities would include payments you’re making on the wagon you use for your business. All of these things would be included on your balance sheet.

3. Measure your cash flow each month. Cash flow is the movement of money in and out of your business within a given period, like one month. You can find your cash flow by comparing the amount of money your business has at the beginning of the month to the amount is has at the end of the month. Ideally you want a positive level of cash flow, which means that more cash is coming into your business than going out.

Use your cash flow to determine when you should spend more money on your business. If your lemonade stand has more money available at the beginning of the month, you might choose to buy more supplies at the beginning of the month instead of the end.

4. Track your accounts receivable and accounts payable. Accounts receivable is money that’s owed to your business, while accounts payable is money that your business owes to its creditors. Keep track of this information along with your income statement and balance sheet so you know exactly what you're owed and who you owe money to.

If your lemonade stand starts offering a promotion where customers can pay a monthly fee to get unlimited lemonade, you would include those monthly payments in your accounts receivable.

If you have fresh lemons delivered daily by a local farm, you would include your monthly lemon bill in your accounts payable.



Tips.

Tracking different financial metrics like revenue and net profit can give you a good sense of how your business is doing over time. If your revenue is continuing to grow, that's a good sign. However, if you notice your revenue dropping consistently, that's a sign that something could be wrong.
February 25, 2020


How to Understand Business Finances.


Business finances can seem overwhelming, especially if you’re a new business owner. Fortunately, things like accounts receivable, accounts payable, cash flow, and gross margin aren't actually as complicated as they might seem. Start by learning some basic terminology and how to calculate the revenue and profit for your business. Then, learn how to easily track your finances using things like balance sheets and income statements. Once you’ve got these basics down, you’ll be well on your way to successfully managing your business’ finances.



Method 1 Understanding Revenue and Profit.

1. Add up the total amount you’ve earned in a given period to find your revenue. Revenue is the total dollar amount that your business has earned in a given period of time, like one month. This isn’t how much money you’ll be pocketing as a business owner though. It’s just the total amount of money you’ve brought in, before subtracting expenses.

Imagine you own a lemonade stand. If you sell 100 glasses of lemonade for $1 per glass in a month, your revenue for that month would be $100.

2. Total how much you spent on materials and labor to calculate your COGS. COGS, short for cost of goods sold, is the total amount you spent on materials and labor to produce your goods or services. This is the money you’ve invested into creating the product or service you’re selling.

The COGS for your lemonade stand would include the cost of lemons, cups, and sugar.

Say you need 50 lemons, 100 cups, and 25 cups of sugar to make 100 glasses of lemonade. If lemons are $.25 each, cups are $.10 each, and cups of sugar are $.15 each, that means your COGS would be $26.25.

Only direct labor is included in COGS. Direct labor is labor that’s directly related to the production of your goods or services. Paying someone to advertise your lemonade stand on social media wouldn’t be considered direct labor (because it’s not directly tied to the production of your lemonade), so you wouldn’t include that in your COGS.

3. Subtract COGS from revenue to find your gross profit. Gross profit is equal to the revenue your business is bringing in minus the cost of your goods sold (COGS). Gross profit shows how much money your business is earning after subtracting direct labor and material costs, but it doesn’t factor in other expenses.

If the revenue for your lemonade stand is $100 and the COGS is $26.25, your gross profit would be $100 - $26.25, or $73.75.

Tracking gross profit over time can help you notice periods where your business is less profitable so you can make changes if necessary.

4. Subtract expenses from gross profit to calculate your net profit. Net profit, also known as your bottom line, is the total amount your business brings in over a given period (revenue), minus expenses and COGS. This is the amount of money you have leftover after factoring in all of your expenses. You can pocket this money or reinvest it in your business.

Expenses for your lemonade stand would include things like printing posters to advertise your stand, buying a wagon to carry your supplies, and paying a friend to help pass out your posters.

If your lemonade stand expenses add up to $30, you would subtract $30 from your gross profit, which is $73.75, and get $43.75. Therefore, your gross profit is $43.75.

5. Use revenue and COGS to calculate your gross margin. Gross margin is the percentage of every dollar you make that is profit. The higher your gross margin is, the more profit you make with each sale. To find your gross margin, subtract COGS from revenue, then divide that number by your revenue.

To calculate the gross margin for your lemonade stand, first you would subtract $26.25 (your COGS) from $100 (your revenue) to get $73.75. Then, you would divide $73.75 by $100 to get 0.73. Therefore, your gross margin is 73%, which means 73% of every dollar you make is profit.



Method 2 Tracking Your Business Finances,

1. Use an income statement to keep track of your profit. An income statement, also known as a profit and loss statement or “P&L,” shows the revenue, expenses, and net profit for your business in a given period. Income statements are usually prepared either monthly or quarterly.

The income statement for your lemonade stand would include how much you spent, how much you earned, and your net profit or loss for the month.

2. Keep a balance sheet that shows the financial status of your business. A balance sheet shows the financial status of your business at a given time. It should include your assets, or things your business owns that are of value, and your liabilities, which are your financial debts and obligations. You can use your balance sheet to determine how financially healthy your business is. Ideally, your business should have more assets than liabilities.

Your lemonade stand’s assets would include things like the wooden stand you own and how much cash is in your register. Your liabilities would include payments you’re making on the wagon you use for your business. All of these things would be included on your balance sheet.

3. Measure your cash flow each month. Cash flow is the movement of money in and out of your business within a given period, like one month. You can find your cash flow by comparing the amount of money your business has at the beginning of the month to the amount is has at the end of the month. Ideally you want a positive level of cash flow, which means that more cash is coming into your business than going out.

Use your cash flow to determine when you should spend more money on your business. If your lemonade stand has more money available at the beginning of the month, you might choose to buy more supplies at the beginning of the month instead of the end.

4. Track your accounts receivable and accounts payable. Accounts receivable is money that’s owed to your business, while accounts payable is money that your business owes to its creditors. Keep track of this information along with your income statement and balance sheet so you know exactly what you're owed and who you owe money to.

If your lemonade stand starts offering a promotion where customers can pay a monthly fee to get unlimited lemonade, you would include those monthly payments in your accounts receivable.

If you have fresh lemons delivered daily by a local farm, you would include your monthly lemon bill in your accounts payable.



Tips.

Tracking different financial metrics like revenue and net profit can give you a good sense of how your business is doing over time. If your revenue is continuing to grow, that's a good sign. However, if you notice your revenue dropping consistently, that's a sign that something could be wrong.
February 11, 2020


How to Finance Investment Property.

You might find the perfect investment property, but before you can buy it you need to obtain financing. Many people will go to a bank and ask for a conventional loan with a repayment period of 25-30 years. Before doing so, however, you should analyze your credit history to check that you are a good credit risk. You have more options than simply relying on a conventional loan. For example, you could cash out the equity in your home or seek owner financing of the investment property.

Method 1 Obtaining a Conventional Loan.

1. Pull together a down payment. You can’t rely on mortgage insurance to cover your investment property. Accordingly, you will need a sizeable down payment, around 20-25%.

2. Consider a neighborhood bank. Smaller banks might be more flexible about lending to you if you don’t have a large down payment or if your credit score isn’t perfect. Local banks also may have a stronger interest in lending for local investment, so they are a good option.

You might not know anything about smaller lenders, so you should do as much research as possible. Ask people that you know whether they have ever done business with the bank.

You can also check online. Look for reviews.

3. Gather necessary paperwork. Before approaching a lender, you should pull together required paperwork. Doing so ahead of time will speed up the process. Get the following.

two months of bank statements, prior two months’ statements for investment accounts and retirement accounts, last two pay stubs.

information about self-employed income, such as last two year’s tax returns or business financial statements, driver’s license.

Social Security card, papers related to bankruptcy, divorce, or separation (if applicable).

4. Work with a mortgage broker. A mortgage broker will apply for loans on your behalf with many different lenders and will compare the rates. The broker can also try to negotiate better terms for you. Using a mortgage broker is a good idea if you are too busy to comparison shop by going to many different lenders.

Mortgage brokers don’t work for free. You typically will pay about 1% of the loan amount. For example, if you borrow $250,000, then you can expect to pay around $2,500 to the mortgage broker.

You can ask other investors or a real estate agent for a referral to a broker. Before hiring, make sure that you interview the person and ask how much experience they have and what services they offer.

5. Compare loans. If you don’t want to work with a mortgage broker, then you will need to educate yourself about the basics of home financing. You might be an experienced pro who has borrowed before. However, if you haven’t, then remember to consider the following when comparing loans.

Interest rates. An interest rate is a percent of the loan amount that you pay as a privilege for borrowing the money. Interest rates can be fixed for the entire length of the loan or fixed for only a portion of the loan term.

Discount points. For some loans, you can pay points, which will lower your interest rate.

Loan term. This is the length of the loan. A shorter loan will cost more each month, but you will pay it off sooner and with less interest.

Origination charge. This amount of money covers document preparation, fees, and the costs of underwriting the loan.

6. Seek pre-approval. You should try to get pre-approved for a loan before searching for properties. Make sure to request the pre-approval in writing because sellers might want to see that you are pre-approved.

7. Don’t forget other team members. Purchasing investment property requires the expertise of many different professionals. You should begin assembling your team early—even before you get financing. You will probably need the help of the following people.

An accountant who can help you understand investment tax strategies.

A realtor who can help you sign an appropriate real estate contract.

An attorney who can help you protect your assets, for example by forming a limited liability company to hold the property.

An insurance agent.

Method 2 Using Other Finance Options.

1. Use the equity in your home. You might be able to use the equity in your current home to purchase an investment property. Generally, you can borrow around 80% of your home’s value. There are different ways you can tap the equity in your home, such as the following.

You could get a Home Equity Line of Credit (HELOC). A lender will approve you for a specific amount of credit, and you use your current home as collateral for the loan. The credit is available for a certain amount of time. At the end of this draw period, you must have paid back the loan.

You might also get a cash-out refinance. The lender will pay you the difference between the mortgage and the home’s value, but is usually limited to 80-90% of the home’s value. For example, if you have $20,000 remaining on your mortgage, but your home is valued at $220,000, then $200,000 could be available. You could get 80-90% of $200,000 ($160,000-180,000). This option usually has a lower interest rate than a HELOC.

Both a HELOC and a cash-out refinance put your home at risk if you can’t make repayments. For this reason, you should think carefully before tapping the equity in your home to finance investments.

2. Obtain a fix-and-flip loan. You might be able to get this type of loan if you want to purchase a property in order to renovate and then quickly sell. The loan will be short-term and is secured by the property. Fix-and-flip loans have high interest rates, so you need to renovate and sell quickly.

You might find it easier to qualify for a fix-and-flip loan compared to a conventional loan. However, lenders will still look at your credit history and income.

The lender will also want to know the estimated value after repair, which can impact whether they extend you a loan and the terms.

3. Research peer-to-peer lending sites. Peer-to-peer lending connects investors with lenders who are willing to lend. Two of the more well-known peer-to-peer lending sites are Prosper and LendingClub.

Peer-to-peer lenders will require that you complete an application. They look at your credit score and credit history. They may also have minimum credit scores in order to qualify.

You might not be able to get a large personal loan through peer-to-peer lending. However, small businesses can typically borrow more, so if you create an LLC then you might be able to borrow up to $100,000.

4. Find a business partner. You might not be able to secure a loan on your own, in which case you will need to consider other options. One option is to find a business partner who you can invest with.

You will want to screen any potential business partner, just as a bank would screen you. If you are counting on the partner to help pay for the loan, then you will need to check their credit history and employment.

You also need to consider how you will hold the investment property. For example, it might be best to create an LLC and to both be owners of the LLC. The LLC will then hold title to the investment property.

5. Consider owner financing. With owner financing, the owner lends you the money that you use to buy the property. Sometimes the owner will lend only a portion of the price, which you then supplement with a conventional loan. You should analyze the pros and cons of owner financing.

A benefit of owner financing is that an owner might be willing to lend if you don’t have perfect credit or a huge down payment available. You and the owner can work out loan terms that are acceptable to both of you.

Typically, the seller’s loan will be for a short period of time (such as five years). At the end of the term, you are obligated to pay off the loan with a “balloon payment.” This usually means you need to get a conventional loan to make this balloon payment. You should analyze your credit to see if you can qualify for a conventional loan in the near future.

See Owner Finance a Home for more information.

Method 3 Analyzing Your Credit Score.

1. Obtain a free copy of your credit report. Your credit score will have the largest impact on your ability to get a loan, so you should obtain a copy of your credit report.[18] You are entitled to one free credit report each year from the three national Credit Reporting Agencies (CRAs). You shouldn’t contact the CRAs individually. Instead, you can get your free copy from all three using one of the following methods.

Complete the Annual Credit Report Request Form, which is available here: https://www.consumer.ftc.gov/articles/pdf-0093-annual-report-request-form.pdf. Once completed, submit the form to Annual Credit Report Request Service, PO Box 105281, Atlanta, GA 30348-5281.

2. Find errors on your credit report. You should closely look at you credit reports to find any errors that might lower your credit score. If your score is below 740, then you will probably have to pay more to borrow. For this reason, you should do whatever you can to increase the score. Look for the following errors.

credit information from an ex-spouse, credit information from someone with a similar name, address, Social Security Number, etc.

incorrect payment status (e.g., stating you are late when you aren’t), a delinquent account reported more than once.

old information that should have fallen off your credit report, an account inaccurately identified as closed by the lender.

failure to note when delinquencies have been remedied.

3. Consider whether you should fix certain problems. There may be negative information on your credit report that you want to fix. For example, you might want to pay an old collections account. However, you should think carefully before fixing certain problems.

Negative information must fall off your credit report after a certain amount of time. For example, an account in collections should fall off after seven years. If the account is six years old, you might want to wait and let it fall off rather than pay it off.

If you need help considering what to do, then you should consult with an attorney who can advise you.

4. Fix errors. You can correct errors by contacting each CRA online or by writing a letter. To protect yourself, you should probably do both. Mail your letter certified mail, return receipt requested.

The Federal Trade Commission has a sample letter you can use: https://www.consumer.ftc.gov/articles/0384-sample-letter-disputing-errors-your-credit-report.

See Dispute Credit Report Errors for more information on how to fix errors.


December 15, 2019


How to Finance Investment Property.

You might find the perfect investment property, but before you can buy it you need to obtain financing. Many people will go to a bank and ask for a conventional loan with a repayment period of 25-30 years. Before doing so, however, you should analyze your credit history to check that you are a good credit risk. You have more options than simply relying on a conventional loan. For example, you could cash out the equity in your home or seek owner financing of the investment property.

Method 1 Obtaining a Conventional Loan.

1. Pull together a down payment. You can’t rely on mortgage insurance to cover your investment property. Accordingly, you will need a sizeable down payment, around 20-25%.

2. Consider a neighborhood bank. Smaller banks might be more flexible about lending to you if you don’t have a large down payment or if your credit score isn’t perfect. Local banks also may have a stronger interest in lending for local investment, so they are a good option.

You might not know anything about smaller lenders, so you should do as much research as possible. Ask people that you know whether they have ever done business with the bank.

You can also check online. Look for reviews.

3. Gather necessary paperwork. Before approaching a lender, you should pull together required paperwork. Doing so ahead of time will speed up the process. Get the following.

two months of bank statements, prior two months’ statements for investment accounts and retirement accounts, last two pay stubs.

information about self-employed income, such as last two year’s tax returns or business financial statements, driver’s license.

Social Security card, papers related to bankruptcy, divorce, or separation (if applicable).

4. Work with a mortgage broker. A mortgage broker will apply for loans on your behalf with many different lenders and will compare the rates. The broker can also try to negotiate better terms for you. Using a mortgage broker is a good idea if you are too busy to comparison shop by going to many different lenders.

Mortgage brokers don’t work for free. You typically will pay about 1% of the loan amount. For example, if you borrow $250,000, then you can expect to pay around $2,500 to the mortgage broker.

You can ask other investors or a real estate agent for a referral to a broker. Before hiring, make sure that you interview the person and ask how much experience they have and what services they offer.

5. Compare loans. If you don’t want to work with a mortgage broker, then you will need to educate yourself about the basics of home financing. You might be an experienced pro who has borrowed before. However, if you haven’t, then remember to consider the following when comparing loans.

Interest rates. An interest rate is a percent of the loan amount that you pay as a privilege for borrowing the money. Interest rates can be fixed for the entire length of the loan or fixed for only a portion of the loan term.

Discount points. For some loans, you can pay points, which will lower your interest rate.

Loan term. This is the length of the loan. A shorter loan will cost more each month, but you will pay it off sooner and with less interest.

Origination charge. This amount of money covers document preparation, fees, and the costs of underwriting the loan.

6. Seek pre-approval. You should try to get pre-approved for a loan before searching for properties. Make sure to request the pre-approval in writing because sellers might want to see that you are pre-approved.

7. Don’t forget other team members. Purchasing investment property requires the expertise of many different professionals. You should begin assembling your team early—even before you get financing. You will probably need the help of the following people.

An accountant who can help you understand investment tax strategies.

A realtor who can help you sign an appropriate real estate contract.

An attorney who can help you protect your assets, for example by forming a limited liability company to hold the property.

An insurance agent.

Method 2 Using Other Finance Options.

1. Use the equity in your home. You might be able to use the equity in your current home to purchase an investment property. Generally, you can borrow around 80% of your home’s value. There are different ways you can tap the equity in your home, such as the following.

You could get a Home Equity Line of Credit (HELOC). A lender will approve you for a specific amount of credit, and you use your current home as collateral for the loan. The credit is available for a certain amount of time. At the end of this draw period, you must have paid back the loan.

You might also get a cash-out refinance. The lender will pay you the difference between the mortgage and the home’s value, but is usually limited to 80-90% of the home’s value. For example, if you have $20,000 remaining on your mortgage, but your home is valued at $220,000, then $200,000 could be available. You could get 80-90% of $200,000 ($160,000-180,000). This option usually has a lower interest rate than a HELOC.

Both a HELOC and a cash-out refinance put your home at risk if you can’t make repayments. For this reason, you should think carefully before tapping the equity in your home to finance investments.

2. Obtain a fix-and-flip loan. You might be able to get this type of loan if you want to purchase a property in order to renovate and then quickly sell. The loan will be short-term and is secured by the property. Fix-and-flip loans have high interest rates, so you need to renovate and sell quickly.

You might find it easier to qualify for a fix-and-flip loan compared to a conventional loan. However, lenders will still look at your credit history and income.

The lender will also want to know the estimated value after repair, which can impact whether they extend you a loan and the terms.

3. Research peer-to-peer lending sites. Peer-to-peer lending connects investors with lenders who are willing to lend. Two of the more well-known peer-to-peer lending sites are Prosper and LendingClub.

Peer-to-peer lenders will require that you complete an application. They look at your credit score and credit history. They may also have minimum credit scores in order to qualify.

You might not be able to get a large personal loan through peer-to-peer lending. However, small businesses can typically borrow more, so if you create an LLC then you might be able to borrow up to $100,000.

4. Find a business partner. You might not be able to secure a loan on your own, in which case you will need to consider other options. One option is to find a business partner who you can invest with.

You will want to screen any potential business partner, just as a bank would screen you. If you are counting on the partner to help pay for the loan, then you will need to check their credit history and employment.

You also need to consider how you will hold the investment property. For example, it might be best to create an LLC and to both be owners of the LLC. The LLC will then hold title to the investment property.

5. Consider owner financing. With owner financing, the owner lends you the money that you use to buy the property. Sometimes the owner will lend only a portion of the price, which you then supplement with a conventional loan. You should analyze the pros and cons of owner financing.

A benefit of owner financing is that an owner might be willing to lend if you don’t have perfect credit or a huge down payment available. You and the owner can work out loan terms that are acceptable to both of you.

Typically, the seller’s loan will be for a short period of time (such as five years). At the end of the term, you are obligated to pay off the loan with a “balloon payment.” This usually means you need to get a conventional loan to make this balloon payment. You should analyze your credit to see if you can qualify for a conventional loan in the near future.

See Owner Finance a Home for more information.

Method 3 Analyzing Your Credit Score.

1. Obtain a free copy of your credit report. Your credit score will have the largest impact on your ability to get a loan, so you should obtain a copy of your credit report.[18] You are entitled to one free credit report each year from the three national Credit Reporting Agencies (CRAs). You shouldn’t contact the CRAs individually. Instead, you can get your free copy from all three using one of the following methods.

Complete the Annual Credit Report Request Form, which is available here: https://www.consumer.ftc.gov/articles/pdf-0093-annual-report-request-form.pdf. Once completed, submit the form to Annual Credit Report Request Service, PO Box 105281, Atlanta, GA 30348-5281.

2. Find errors on your credit report. You should closely look at you credit reports to find any errors that might lower your credit score. If your score is below 740, then you will probably have to pay more to borrow. For this reason, you should do whatever you can to increase the score. Look for the following errors.

credit information from an ex-spouse, credit information from someone with a similar name, address, Social Security Number, etc.

incorrect payment status (e.g., stating you are late when you aren’t), a delinquent account reported more than once.

old information that should have fallen off your credit report, an account inaccurately identified as closed by the lender.

failure to note when delinquencies have been remedied.

3. Consider whether you should fix certain problems. There may be negative information on your credit report that you want to fix. For example, you might want to pay an old collections account. However, you should think carefully before fixing certain problems.

Negative information must fall off your credit report after a certain amount of time. For example, an account in collections should fall off after seven years. If the account is six years old, you might want to wait and let it fall off rather than pay it off.

If you need help considering what to do, then you should consult with an attorney who can advise you.

4. Fix errors. You can correct errors by contacting each CRA online or by writing a letter. To protect yourself, you should probably do both. Mail your letter certified mail, return receipt requested.

The Federal Trade Commission has a sample letter you can use: https://www.consumer.ftc.gov/articles/0384-sample-letter-disputing-errors-your-credit-report.

See Dispute Credit Report Errors for more information on how to fix errors.


December 15, 2019