How to Fundraise

How to Fundraise.

There's no question that charities, nonprofits, PTAs, clubs and many other groups need to raise funds. The question is, how to do it effectively. This article introduces several ways that your group can raise funds for its projects.

Method 1 Preparing to Fundraise.
1. Define your needs. This is the most important first step in fundraising. To effectively raise money, you have to know what you're fundraising for in the first place. Take the time to figure out your group's needs and budget the costs to meet them.
2. Develop the language. Now that you have identified your needs, you need to articulate them. Develop some language describing what you need, why you need it, how it will help the community you serve, and how much it will cost. You may not need all of this written language for every fundraising effort, but you'll appreciate having it on hand when it's required.
3. Develop a method to track donations and donor information. For legal, accounting and internal tracking purposes, you will need the capacity to record and track donations and donor information. Your method can be a simple spreadsheet, or a complex, custom database, but you must have a usable tool.
4. Get staff or volunteers to do the work. Fundraising is work, no doubt about it. You will need capable, reliable people to manage records, staff events, stuff envelopes, solicit donations, write emails, update websites and more. Your board should definitely be involved in fundraising. You can also recruit volunteers from your constituency, from local service organizations, colleges and universities, or from online services like Volunteer Match.

Method 2 Legal Issues.
The intricate legal issues surrounding fundraising are governed by the IRS code and individual state laws. Here is an overview of the most critical issues.
1. Understand tax deductibility. Many donations to charity are tax deductible, but not all are. In order to do so you must be a 501 c 3 or have the right to use another group's 501 c 3 to process your donations.
2. Disclose whether goods or services were provided in exchange for the donation. If your organization provided anything in exchange for the donation, you must say that in your acknowledgement letter. This is called a quid pro quo contribution. An example of a quid pro quo contribution would be if you made a donation of $100 and got a cookbook valued at $30 in exchange. Only $70 of this contribution is deductible.
You usually need not worry about very small items like a refrigerator magnet or a pen.
For quid pro quo contributions, you must provide an acknowledgement if the cash donation is $75 or greater, even if the deductible part is less than $75.
3. Provide acknowledgement letters. Acknowledgement letters are important for a few reasons. They are the right thing to do, of course, but they also provide the donor with a record of their donation for tax purposes. The IRS requires that an acknowledgement letter be provided for any gift of $250 or more.
Acknowledgements must be written, but can be electronic or printed.
Although the threshold is $250, it's good practice to acknowledge every gift you receive, even if it's $5.
4. Register your charity (optional). 40 states in the U.S. require charities to register with a state agency in order to solicit donations from residents of those states. Solicitation can include any type of request, whether by mail, online or by phone. Check online to see whether you are required to register.
5. Talk to a professional. The best way to understand the legal issues in fundraising is to get professional advice. Check with your financial staff, an attorney or an accountant who specializes in nonprofit finance if you have any questions at all about the law.

Method 3 Fundraising Events.
1. Understand the method. A fundraising event is a party or gathering intended to raise money for an organization, ranging from formal NGOs to informal clubs. Typically, revenue comes in through ticket sales, and in some cases, corporate sponsorships. Although events are notorious for being expensive, time consuming and not terribly cost effective, they don't have to be that way. Here are some ideas for simple fundraising events that don't require a lot of money or energy.
2. Hold a house party. House parties are a tried and true method of fundraising. A house party is a small event hosted at the home of someone close to your organization. The host invites friends and contacts whom he or she believes might be interested in donating to your program. After mingling and refreshments, the president or director of your organization makes a short presentation about your group. Guests have an opportunity to ask questions, then, the host invites them make a donation. Some tips on house parties.
A house party does not have to be fancy. It can be a dinner party or a cocktail party. It can have 20 guests or 6. Refreshments can be catered, or as simple as coffee and cake.
Make sure that the host of the party directly asks guests to donate.
Have staff and board members on hand to mingle and answer questions.
If appropriate, consider asking a program participant to attend. It can be very powerful and compelling for donors to meet and speak with someone who has received your organization's services.
3. Make a booth. If you go to the manager of a store, like Walmart, the you can ask to make a booth in front of the store. This can be very successful.
4. Hold a restaurant fundraiser. Many restaurants have established fundraising programs whereby nonprofits can receive a percentage of sales on a designated day. These programs are very common among big chain restaurants, but smaller establishments offer them too. Search online to find out what restaurants in your area offer this fundraising tool. Once you've identified a restaurant, follow these tips.
Understand the terms. Restaurants have different guidelines and rules for fundraisers. Some donate a percentage of the entire bill; some exclude alcohol sales. Some require that customers present a coupon or other document for your group to receive a donation, others don't. Make sure you are clear on what's expected so you can take full advantage of the event.
Get the word out. Make sure your constituents and everyone in your group knows about your event. Encourage them to invite their friends too.
Provide materials. Set out brochures, postcards or other items to let diners know that their purchases are supporting your organization.
5. Hold a dessert party. A dessert party is a fun, simple and inexpensive event. Hold the party at the home of a board member or other friend of your organization. Ask volunteers to make desserts in single serving sizes. Provide coffee, tea and soft drinks. Sell tickets at a modest price. Enjoy the sweets!
6. Hold a craft fair. A craft fair is an easy and very inexpensive fundraising event. Your organization rents table space to vendors to display and sell their products. If you like, you can also ask vendors to donate a percentage of their sales to your group. If you have a facility you'd like to show off, a craft fair is a great way to get the community to visit.
Add to the fun and interest of the event by scheduling performances, speakers or other entertainment throughout the day.
Make sure there are opportunities for customers and visitors to learn about and make a donation to your organization during the event.
Consider holding a raffle as an additional way to generate revenue at the craft fair.
7. Sell your passion. If you want a fun and passionate fundraiser that doesn't take a lot of planning, consider using LoveMyHeart.org. It's simple, fun, and everyone loves the Love My Heart shirts you sell! Not to mention there are no out of pocket costs like the other events listed here!

Method 4 Fundraising Online.
1. Understand the method. In some ways, fundraising online is not much different than fundraising in the physical world. You still need to be able to effectively communicate your needs, tell stories that illustrate your work, and motivate people to make a donation to your cause. The difference is that while in the physical world you may have time to build a relationship with a potential donor, that isn't always the case online. They may only come across your website once, so you may only have one shot at convincing them to give. Therefore, it's even more important to communicate your message in a compelling way. Here are some ways to do it.
2. Set up a web page. The most basic way to raise funds online is to set up a webpage for donations, then let people know to go to that page to make a contribution. Include the link in written and electronic communications you send to your members or constituents. Make sure it's accessible from your home page, and other pages of your website. Keep these tips in mind.
Most donations made online are done by credit card transaction. If you are not already set up to accept credit cards, there are a number of companies that provide credit card donation processing services for a fee.
Offer the option of recurring donations. Recurring donations can benefit your organization in a few ways. Many donors find it easier to make a larger donation if its split up into quarterly or monthly payments; some very committed donors may want to make an annual donation to you. Make this as easy as possible by setting up recurring payments. Ask your online donation processing service how to offer this to your donors.
Some organizations opt to accept online donations through PayPal. Visit PayPal's website to learn more.
3. Sign up with an affiliate program. Fundraising with an affiliate program is a lot like making commissions off sales. An online merchant or shopping portal provides the charity with a unique affiliate link. Shoppers use the link to access the merchant, make purchases, and the charity receives a percentage of the sales. Here are some tips for affiliate fundraising.
There are dozens of merchants and portals that offer this fundraising tool. You can sign up for more than one to maximize your potential donations.
Consider your constituents. When you select a merchant, consider where your constituents are likely to shop online. It might be a good idea to do a survey or ask a few key players to make sure you're choosing well.
Get the word out. Most affiliate programs offer widgets or banners that are easy to drop into your website. Include these on your website and in electronic communications to let your supporters know how they can help.
4. Consider crowdfunding. Crowdfunding combines online fundraising with social media to help individuals and organizations raise funds. it's a way for many individuals to pool their resources and donations to get projects funded. Donors can typically contribute as little as $1.00, making it easy for lots of people to participate. There are several websites set up for crowdfunding. Funds-seekers create a campaign page describing their project or organization, and explain how the funds will be used and what, if any, benefit donors will receive for participating. Here are some tips on fundraising using crowdfunding.
Crowdfunding is particularly well suited for funding discrete projects. Rather than launch a campaign asking for all the money you need to operate a program, consider how you can break it up a bit. For example, a school music program could launch a campaign to purchase 10 instruments for low income students.
Articulate your needs and your project clearly. The clearer you can be about why you need the money and how you will use it, the better.
Get creative. Add media to your campaign page to increase readers' interest. Videos, images and success stories are great for telling your story, so use them to your advantage.

Community Q&A.

Question : How old do I have to be to start a fundraiser?
Community Answer : You can do a lot of these fundraising activities at any age, but you'll probably want an adult around to help you manage the money and make sure it goes where it is supposed to. The crowdfunding websites may require you to be 18.
Question : What other types of fundraising are there?
Community Answer : Bottle drives, bake sales, car washes, donation jars at local stores, yard sales, an action of donated goods from local stores, etc.
Question : My church has to gather funds (about 9-10 thousand) to be able to pay for a youth mission trip. They rely mostly on donations, and other methods may be wrong. Do you have any suggestions for this situation?
Community Answer : You can always advertise your fundraising idea as a way to create fellowship and bring new members into the church. Have a community potluck where your church members bring in dishes to feed a large group and outsiders make donations to eat.
Question : How do I fundraise in an apartment?
Community Answer : You can ask your landlord or super if you can use some space in the lobby. You can also organize a fundraiser outside or at a nearby park or other facility.

Tips

There are many ways to raise funds, but some ways are far better than others. If you want a quick, free fundraiser that doesn't take a lot of planning, your options are limited.
You can host a sports match between two teams and charge an entrance fee. That way you can ask for donations from the guests.

May 07, 2020

How to Find Great Companies to Invest In

How to Find Great Companies to Invest In.

Smart investors put their money in reputable companies and investigate new companies thoroughly before committing their money. By carefully considering the qualities of the companies you invest in and incorporating your own knowledge of the market, you can make informed decisions in the hopes of choosing stocks of good quality and value. Be aware, however, this is no small task. Mutual fund companies and the like dedicate entire teams of experts whose full-time jobs are to research and understand how to invest in companies. Be sure you have the time and inclination to do this yourself, as well as the willingness to take the risks of doing so.

Method 1 Buying What You Know.
1. Stay within your circle of competence. If you have a field of expertise, you may be best able to identify quality within that area. Experience can provide you with the insights you need to make more informed choices. For example, if you work in retail, you may be better positioned to determine if you should invest in companies like Walmart, Target, or Best Buy, than you are in evaluating the latest bio-tech company.
Having competence in a certain area doesn't have to come from workplace experience. If you're a techie who spends his time buying and reading about the latest gadgets, you can draw on the information you obtain to help you make decisions on how to invest in the technology sector.
2. Focus on a few industries or markets. These can be either your direct area of competence or other areas that you are interested in investing in. The important thing is to realize that you can't keep track of everything going on in the global economy. Large financial institutions have whole departments for doing this so don't think you can do it on your own. Instead, narrow your focus to include only a few key industries or markets.
This doesn't mean you should avoid focusing on individual companies. You should always investigate every company you plan to invest in individually.
3. Stay up to date on news within that industry. Examples of quality sources for this are online finance websites like Bloomberg and the Wall Street Journal. They'll give you up-to-date information on many of the goings-on in various sectors of the economy and the World. Again, focus your energy on a few key areas and become knowledgeable on the happenings in them. Look for things like trends, mergers, acquisitions, relevant legislation changes, and any global events that may affect your chosen market.
4. Plan ahead. Identify a company that you think stands to benefit from some change or trend in the market. Look ahead for when this change will take place and move around your money to prepare to invest in the company. For example, if you think that a new product being released by your favorite tech company is going to be a huge success, you may choose to invest in the company before the rest of the world realizes this and drives up the stock price.

Method 2 Investing in Companies with Competitive Advantages.
1. Understand competitive advantages. There are some companies that manage to be consistently profitable and successful in their industry over many years. These companies have succeeded in building a "moat" around them to keep their competitors away. This distance from their competitors is also known as a competitive advantage. Competitive advantages allow these companies to make money and retain customers more easily than others. In turn, these companies are able to provide greater value and return to their shareholders.
An investment in one of these companies allows you to participate in their competitive advantage. While they may not grow as quickly as smaller companies, they often can be less likely to fail in economic downturns and can provide consistent growth throughout the years to come.
Blue-chip stocks are examples of large, successful companies with competitive advantages. These companies have provided consistent growth or dividends over many years and are listed on large stock indexes.
2. Invest in trusted brands. Think Harley Davidson, Coke, BMW. These are brand names etched in the public mind as the best in their class. These companies can raise their prices on the strength of their brands, resulting in deeper profits.These companies are so well-known and essential that they are unlikely to lose a significant amount of customers to competitors.
3. Find companies with high switching costs. When was the last time you switched banks? Or cell phone providers? These services retain customers because switching between them is more time-consuming than it's worth. Companies that have high switching costs can be expected to hold on to their customers longer than companies that don't.
4. Search for economies of scale. Companies that are able to make products and sell them at much lower prices than their competition automatically attract customers -- lots of them -- as long as quality is not compromised. In a crowded market, this is generally the result of economies of scale, a phenomenon where a large company is able to experience lower production costs solely due to its size. Walmart and and Dell have perfected this concept to a science.
5. Invest in legal monopolies. Some companies are granted legal (if temporary) monopolies by the government. Large pharmaceutical companies and manufacturing companies with patents are able to bring a truly unique product to market. Companies that own copyrights, drilling rights, mining rights, and other forms of protected property are often the sole producer or service provider in their area. Thus, these companies can raise prices without fear of losing customers, resulting in higher profits.
Be sure to check how long the company's patent or usage rights are in effect. Some of these are temporary and when they go, there's a chance the company's profit will go with them.
6. Look for opportunities for easy growth. Some companies are easily scalable. That is, their products or services with the potential to network or add more users over time. Adobe has become the de facto standard in publishing; Microsoft's Excel has done the same in spreadsheets. eBay is a great example of a user network. Each additional user to the network costs the company virtually nothing. The additional revenues that come in as the network expands go straight to the bottom line.
For a more current example, consider Netflix. As a streaming service, they make more money for each subscriber, even as their costs remain virtually the same. That way, as they gain more users they will continue to grow in profitability, assuming they don't choose to increase costs significantly.

Method 3 Evaluating Company Performance and Valuation.
1. Check the quality of management. How competent is the management running the company? More importantly, how focused are they toward the company, customers, investors, and employees? In this age of rampant corporate greed, it's always a great idea to research the management of any company you're thinking of investing in. Newspaper and magazine articles are good places to get this information.
This doesn't just mean that management has provided good financial results recently. Rather, look for indications of other important qualities like responsiveness, adaptability, capacity for innovation, and organizational ability.
2. Watch for management changes. A good leader can successfully turn around a company that many consider to be a lost cause. Watch the news and financial reports for changes in management positions, especially CEOs. If you believe in the new CEO of a company, based on your research, you may choose to invest in that company. Here, you're essentially putting your faith in the person, not the company.
3. Avoid overvalued stocks. Even a great company can be overvalued. Learn to interpret financial statements and pick stocks with fundamental analysis to find companies the market has overvalued. Know that these companies may be some of the most buzzed-about and invested in companies around, but they are still overvalued and may experience drastic declines in price once their day in the spotlight is over.
One way to determine if a stock is overpriced is to examine its price-earnings-ratio. The price to earnings ratio can usually be found in the company's stock summary on financial websites. Generally, PE ratios are between 20-25, but this varies by industry.
To evaluate a company's PE ratio, search online for the average PE ratio in the company's industry. If the P/E ratio is over the industry average, the company could be overpriced in view of its earnings.
4. Buy undervalued stocks. Undervalued stocks are those that are trading at a lower value than their financial information would indicate. These may be companies that have only started to do well recently. In these cases, the market has not yet caught up with their newfound success. To identify stocks with room to grow in value, you can also use the price-earnings ratio mentioned above and look for companies with low PE ratios compared to the industry average.
You can also look for companies with a price-to-book-value of less than 2. The price-to-book ratio is the price of the company divided by the total value of its assets minus its liabilities and intangible assets. A low ratio may indicate that the company is relatively cheap.

FAQ.

Question : How can I know a company's management?
Answer : A company's stock prospectus will list its management personnel. For suggestions on researching company management, go here: Investopedia.com/articles/02/062602.asp.

Tips.
Start thinking about everyday companies in terms of this new framework.
Learn the basics of reading financial statements. Check the profitability of companies you're interested in. Check their debt position. See if they have been growing steadily.
Visit the company’s website and other financial websites that will give you insight into the stock.
While it may be advantageous to invest in companies you know, do not limit yourself to just one or two sectors of the economy. Try to research companies in a variety of sectors. Doing so further diversifies your portfolio to better insulate it from a downturn in a single sector or company.

Warnings.
Be aware of stock tips: Whether they come from someone you see on TV or someone you meet in person, these are more often not well-researched or are even based on someone's grandiose theory about getting rich quick. They may also be provided by salesmen paid to inflate a stock's price to allow a company to raise as much capital as possible.
Jumping into buying stocks in a company without doing thorough research can be a quick way to lose your money.
Investing always carries risk. Even if you do everything right, there's no guarantee that you'll make money.

April 07, 2020